Director of Marketing + Communications

### DIRECTOR OF MARKETING + COMMUNICATIONS

REPORTS TO: Executive Director

DECA Inc. is a non-profit educational organization headquartered in Reston, Virginia, that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges across the globe.

The Director of Marketing + Communications will be responsible for the development, integration, and implementation of a broad range of marketing, branding, and communications strategies relative to the strategic direction, positioning, and engagement of the organization. This position works closely with various departments to enhance member engagement through the creation of high-value content, a coordinated and robust means of disseminating content across appropriate outlets, improving overall marketing strategy and positioning, and leveraging data and analytics in strategic decision-making. The Director of Marketing + Communications is responsible for providing leadership, vision, and synergy among the Marketing + Communications Team.

The ideal candidate must be energetic, motivated, and excited to join a collaborative team. A successful applicant will be a self-starter ready to prioritize multiple responsibilities and meet deadlines with minimal oversight.

EDUCATION

• Bachelor’s degree in business, marketing, communications, or a related field is required.

RESPONSIBILITIES

• Lead the organization’s brand strategy to position DECA as the premier Career and Technical Student Organization and communicate DECA’s value proposition across multiple audiences.
• Develop long-term strategies for DECA’s omnichannel portfolio of marketing and communications assets, including digital and print products.
• Design and implement creative, cutting-edge, integrated, multi-channel strategies and tactical campaigns for strategic objectives and product offerings. Collaborate cross-functionally with other departments to achieve desired results.
• Collaborate with departments on the strategic development and implementation of integrated marketing campaigns to acquire new members and partners, promote annual campaigns and DECA products and services, elevate the DECA brand, boost revenue, and improve the overall positioning of DECA’s portfolio of products and services.
• Lead content generation and storytelling to ensure timely, relevant communications across all organizational channels.
• Identify, monitor, and report on key performance indicators for strategic marketing and communications activities and leverage metrics to develop strategies to increase engagement.
• Develop department calendar and track the progress of projects. Ensure effective management of staff resources, high-quality work products, and timely deliverables.
• Develop department budgets and manage them efficiently.
• Provide leadership and mentorship to the Marketing + Communications staff in carrying out their responsibilities.

DESIRED SKILLS

• Proficient in Microsoft Office products (Word, Excel, Outlook, and PowerPoint).
• Identify innovative solutions to challenges and adapt to changing market conditions.
• Knowledge of communications, marketing, and public relations techniques and best practices.
• Excellent written and verbal communication skills to convey DECA’s brand to stakeholders.
• Proven project management skills and the ability to coordinate multiple projects simultaneously across departments and the organization.
• Keen eye for detail, ensuring design elements are accurate, precise, and consistent.
• Creative problem-solving skills to adapt to challenges and find innovative solutions.

SUPERVISORY REQUIREMENTS

This position has supervisory responsibilities.

WORK ENVIRONMENT

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and copiers. Periodic lifting, pushing, and pulling of boxes and merchandise up to 50 lbs.

POSITION TYPE AND EXPECTED HOURS OF WORK

This is a full-time position. Typical work hours are Monday through Friday, 8:30 a.m. to 4:30 p.m. Periodic travel to conferences and meetings is required.

CLASSIFICATION

Exempt, not eligible for overtime for time worked over 40 hours in a week.

EEO STATEMENT

DECA Inc. does not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Email [email protected] for more information on how to apply.