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Director, Social Media

Director, Social Media
Organization: Shein
Location: Los Angeles, CA
Date Posted: 02/05/2024

About the job

Job Title: Director of Social Media

Reports to: President, US
Location: Los Angeles, CA
Job Class: Exempt


SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore, and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty, and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. Follow us on Instagram,, and YouTube.

Position Summary

The Director of Social Media will build a team to drive all U.S. social platforms i.e., Instagram, TikTok, Facebook, Twitter, YouTube, Pinterest. The Director of Social Media will find creative ways to activate on social. This team is the company’s resource for pop culture, trends, and innovation.


  • Source new emerging social platforms and foster new innovative ideas.
  • Ensure timely response to comments across all social accounts for better engagement.
  • Work closely with PR team to respond to negative comments and in crisis situations.
  • Continue to grow TikTok and Instagram followers.
  • Lead the team of 11+ in monthly social activation brainstorms.
  • Oversee influencer agency relationships.
  • Develop strategies to acquire a new customer demographic (Millennials and Gen Z).
  • Create & manage U.S. social media budget.

Skills and Qualifications

  • Bachelor’s Degree preferred.
  • 7 plus years of consumer brand experience and or Media Creative agency expertise.
  • An ideal candidate will have a personal rolodex of influencer talent and an eye for new upcoming talent.
  • Have a proven track record of building small accounts from thousands to making them millions +.
  • Must be an Instagram/TikTok expert.
  • Must have 3-4 years of management or supervisory experience with large teams 10+.
  • Extraordinary organizational skills, self-motivation, and intuition.
  • Thrive in a fast-paced agile environment.
  • Ability to effectively manage tasks across multiple projects/various clients at the same time.

Pay Range:

$130,000.00 to $149,600.00 plus bonus.

Benefits and Culture

  • Healthcare (medical, dental, vision, prescription drugs)
  • Health Savings Account with Employer Funding
  • Flexible Spending Accounts (Healthcare and Dependent care)
  • Company-Paid Basic Life/AD&D insurance
  • Company-Paid Short-Term and Long-Term Disability
  • Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
  • Employee Assistance Program
  • Business Travel Accident Insurance
  • 401(k) savings plan with discretionary company match and access to a financial advisor
  • Vacation, paid holidays, sick days, and a floating holiday
  • Employee Discounts

Perks (HQ Location)

  • Free weekly catered lunch at HQ
  • Dog-Friendly office
  • Free Gym Access at HQ
  • Free Swag Giveaways
  • Annual Holiday Party
  • Invitations to pop-ups and other company events
  • Complimentary daily office snacks and beverages
  • Free Shuttle Service from HQ to LA Union Station

SHEIN is an equal opportunity employer committed to a diverse workplace environment.

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