Head of Insights and Analytics

Primo Brands Overview

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.

Job Description

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.

Pay Range: $203,122 – $264,918. This role is eligible for an annual bonus and LTI.

The Primo Brands team is seeking a Head of Insights and Analytics to lead the learning agenda for the company and hold the consumer at the forefront of strategy development and decision-making. The role reports to the Chief Marketing Officer, sits on the Marketing Leadership Team, and has responsibility for 7 direct reports. The team is responsible for ensuring that consumer and shopper analytics and market insights are the foundations of our business strategy and execution.

Key Responsibilities

1. Lead the insights and analytics team and manage the full scope of quantitative and qualitative research initiatives to address business issues, opportunities, and questions:

   • Create actionable and insightful recommendations based on consumer insights & analytics and engage in compelling business storytelling to inspire action.

   • Lead appropriate qualitative and quantitative research to meet business objectives, including custom research (i.e., focus groups, ethnographies, online surveys) as well as analysis using syndicated data.

   • Define performance management strategy for the Brands and Ready Refresh and establish KPIs to measure and improve the effectiveness of marketing investments.

2. Build the tools, reports, and external partnerships needed to maintain understanding of market trends and omnichannel category insights:

   • Build advanced analytics capabilities to assess business performance, forecast category and business trends, evaluate marketing and advertising effectiveness, and measure ROI.

   • Identify best research vendors through appropriate RFP processes and manage vendors from research design, fieldwork, analysis, reporting presentation delivery, and ensuring data accuracy.

3. Partner with the brand, innovation, shopper, and category management teams in the development of learning plans to inform marketing and innovation strategies:

   • Recommend optimizations to marketing and media plans based on data analysis and consumer learning.

   • Collaborate with Sales and cross-functional leaders to provide shopper insights for retailer meetings and/or brand marketing and innovation initiatives.

   • Work with Brand Marketing teams to develop a deep understanding of target consumers, differentiated brand positionings, and defined portfolio architecture.

Qualifications

Key qualifications for this position include:

• Bachelor’s Degree required, MBA preferred.

• 8-10 years’ experience in leading strategic insights and analytics teams, preferably in consumer products. 3+ years of work experience as director or above.

• Advanced experience with industry-leading statistical and reporting tools, applications, and syndicated database experience.

• Deep knowledge of qualitative and quantitative analysis and ability to provide intuitive, plain-language understanding to executives.

• Strong commercial acumen and experience working across key channels of trade including Food, Drug, Mass, Convenience, Club, and E-Commerce.

• Strong interpersonal and leadership skills. Ability to effectively interface and influence at all levels.

• Ability to take initiative, develop, and seek out creative and innovative ideas.

Salary Range Disclaimer

The salary range provided for this position is an approximation based on market research, internal compensation data, and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.

About Primo Brands

Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill.

At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however, and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.

Equal Opportunity Employer

Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. If you need any assistance or accommodations due to a disability, please contact us at [email protected].

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