Manager of Marketing and Digital Media

### Reporting to the Director of Business Development, the Manager of Marketing and Digital Media is responsible for managing the brand, while developing and executing a marketing plan from concept to completion. The Manager is also responsible for measuring analytics, adjusting, and driving improvement. The position offers the opportunity to work with diverse industries to allow for creativity with strategic marketing practices and business development. This role can be filled by someone in Akron, OH or Washington DC.

### Responsibilities:

– Work collaboratively with a diverse team to create a marketing plan, in all facets of marketing.
– Develop, plan, and execute marketing plans to drive brand awareness and sales for the company.
– Develop and regularly update the website’s marketing content.
– Work to create messaging, scheduling, and timing of email campaigns.
– Utilize analytics and data to determine the best programs and promotions for the company.
– Work with internal and external groups on community relations functions and other company representation events such as conferences, receptions, luncheons, etc.
– Oversee advertising as needed, negotiating with vendors, preparing copy, and working on design with the graphics department.
– Recommend, prepare, budget, and execute organic and paid dynamic advertising campaigns.
– Plan and write marketing press releases and sales literature, and work on design production with the graphics department.
– Maintain the LobbyComply blog with original content development, research department updates, and events.
– Create a digital media strategy using research, monitoring, and benchmarking. Manage and assist the Digital Media Assistant in generating, editing, publishing, and sharing content across all social media platforms.
– Utilize storytelling, videos, clips, and PR to expand company reach.
– Build stronger website Search Engine Optimization through targeted content generation, while strategizing, monitoring, and benchmarking.
– Work with the Director of Business Development to produce press releases to promote company activity.
– Handle conference activities including planning, exhibit graphics, set-up, and booth staffing.
– Travel opportunities include, but are not limited to, conferences and seminars.
– Work in conjunction with sales activity to create marketing campaigns to promote specific products.
– Create new content for a monthly podcast showcasing our expertise through timely messaging, utilizing internal resources.
– Utilize marketing automation software such as Act-On, Hootsuite, and others.
– Manage the monthly marketing calendar utilizing Monday.com and provide contact for Compliance Now.

### Qualifications:

– Five or more years of experience in communications, marketing, and digital media, with two years of management experience.
– Background in government compliance is a plus.
– Bachelor’s degree in marketing, business, communications, or a related field.
– Excellent written and verbal communication skills are required.
– Ability to effectively work under deadlines and manage projects independently by taking initiative.
– Strong work ethic and resourcefulness in solving problems.
– Excellent teammate with strong people skills, and an upbeat and enthusiastic attitude.
– Strong organizational skills and keen attention to detail.
– Superior professionalism and judgment.

### Compensation and Benefits:

Competitive salary and benefit package including company-paid medical, dental, and vision insurance, 401K, short- and long-term disability insurance, life insurance, Flexible Spending Account Plan, a generous annual PTO benefit, company-paid parking, professional development, and opportunities for a partial work-from-home schedule.

To be considered, e-mail your resume and salary requirements to [email protected].