PR Specialist

Hybrid – Chicago

Ref #1013

Summary:

Do you have hands-on PR experience? Want to make a difference? Track record of managing clients and deliverables? Thrive in a PR agency environment? Know AP-style? Strong writer? Successful in media relations strategy, high-level placements in traditional and non-traditional media? Interested in working with multicultural audiences, especially in the Latino and African American communities? Read, write and speak Spanish (value add)? Live in the Chicago area? Hybrid position. Three days/week onsite.

MarComm agency client is 20-year-old independent marketing, advertising and public relations agency with consulting roots. They leverage their craft to impart a different perspective, dismantle barriers and help clients to market their services to create a better world.

PR Specialist will manage the PR efforts for various clients, including building relationships with media, community and influencers and orchestrating activations. Clients include tourism and government agencies.

Competitive salary plus bonus, Paid Time Off (PTO), Group Health Plan, Dental, Vision, Life, & Disability insurance, Transit benefits. Fulfilling work in and for the community.

Background:

• Hands-on PR experience. Number of years of experience is not as important as candidate’s eagerness to do the work
• Previous experience working in a PR agency preferred but not a must
• Excellent organizational and project management skills and ability to meet deadlines
• Excellent verbal and written communications skills, especially in AP-style
• Commitment to continuous learning
• Thrives working in an integrated agency setting- Contributes PR & writing expertise for clients and agency staff. Enjoys working solo and on group projects.
• Understands challenges and opportunities in working with multicultural audiences
• Spanish language skills are a plus.
• Can use PR tracking tools including Meltwater, Cision, etc.

Breakdown of time spent:

• 30%: Manage clients – relationships, billings, strategy, communications and counsel
• 30%: Do the work. Be hands on. Write & edit in AP-style (press releases, pitch emails, fact sheets, flyers, website content, one-pagers, byline articles, talking points, etc.)
• 30%: Pitch and develop national/regional/local media relationships, monitor placements, track results via Cision, monitor placement value with Meltwater.
• 10%: Administrative tasks and attend tourism related events

PR Specialist Responsibilities:

• Plan, delegate and execute public relations campaigns, activations and media pitches.
• Develop media relations strategy, seek high-level placements in print, broadcast, online and non-traditional media.
• Multicultural outreach: 70% to Spanish media, 30% general press
• Develop public relations and communications assets including, but not limited to, press releases, pitch emails, fact sheets, flyers, website content, one-pagers, byline articles, talking points, etc. (AP-Style required)
• Manage and enhance client relationships including, but not limited to, email correspondence, leading meetings (virtual and in-person), phone calls, development of client-facing presentations, etc.
• Participate in brainstorms for activations, events, themes and pitches
• Direct social media team to engage audiences across traditional and new media.
• Manage and oversee media inquiries, interview coordination and placements.
• Monitor media for placements, tracks earned media results (UMVs, viewership, listenership, publicity value, etc.)
• Create and/or finalize client-ready reports and recaps demonstrating the results of campaigns

To Apply:

Please send your resume, cover letter, writing samples & answers to the questions from this link to Lynn at [email protected], or Falguni Shah at [email protected]. Please refer to: PR Specialist – Marketing Communications Agency, Ref #1013 in the header.