Public Relations Manager

29 Nov, 2019


Public Relations Manager

Children's National Hospital
Washington, DC

Outstanding opportunity for an experienced Public Relations Manager at one of the top pediatric hospitals in the world!


The Public Relations Manager develops and oversees implementation of external communications strategies that support the organization’s strategic goals. Promotes and protects the excellent reputation of the organization and ensures broad understanding of the value and relevance of the organization to all stakeholder groups through both earned and owned media channels. Oversees a variety of external communications needs, including the creation of comprehensive external communication plans for major announcements. Oversees a team of media relations and social media staff members. Generates robust, positive coverage of organizational news, events and accomplishments, helps establish Children’s National experts as national thought leaders, promotes the discoveries of the research enterprise, promotes pediatric health information of value to the public and engages key audiences through compelling content. Serves as a key member of the organization’s crisis response team. Serves as an organizational spokesperson. Organizes and manages events such as press conferences. Serves as liaison with local and regional communications officials; and works with department and hospital management on crisis and issues communications. Maximizes use of the department’s media research/distribution/analytics platforms, researching and recommending appropriate tool kits for advancing the public relations functions.




Minimum Education

Bachelor’s Degree (Required)

Minimum Work Experience

  • 7 years related and progressive experience (Required)
  • Previous management experience leading public relations functions (Required)
  • Hospital or health system experience (Preferred)
  • Previous supervisory experience (Required)
  • Experience with media distribution technology platforms and analytic tools (Required)

Required Skills/Knowledge

  • Understanding of the local, regional and national earned media environment.
  • Editing copy and knowledge of AP style.
  • Ability to manage multiple projects simultaneously effectively while meeting rapid-turn deadlines.
  • Understanding of and experience with digital communications and online communications and tools.
  • Understanding of and experience in measuring PR results, monitoring and tracking outcomes.

Children’s National Hospital, based in Washington, DC, has been serving the nation’s children since 1870. For the 3rd year, Children’s National is ranked #1 in Neonatology, the # 6 Pediatric Hospital in the country and Top 20 in every clinical specialty evaluated by U.S. News & World Report, one of only four children’s hospitals in the nation to earn this distinction. Designated a Leapfrog Group Top Hospital and a two-time recipient of Magnet® status, this pediatric academic health system offers expert care through a convenient, community-based primary care network and specialty outpatient centers. Home to the Children’s Research Institute and the Sheikh Zayed Institute for Pediatric Surgical Innovation, Children’s National is one of the nation’s top NIH-funded pediatric institutions. Children’s National is recognized for its expertise and innovation in pediatric care and as a strong voice for children through advocacy at the local, regional and national levels.


Children’s National is the leading provider of pediatric care in the Washington, DC, area. Our team of 6,000+ employees provides world-class care in a warm and caring environment designed with kids in mind. Children’s National is a Magnet® designated hospital and is consistently ranked among the best pediatric hospitals in America by U.S.News and World Report.


We’re more than just a hospital; we’re a health system for kids. From our main hospital to our outpatient centers and primary care facilities, we are dedicated to serving children’s health needs in any illness or injury.

Learn more here

Job posted: 2019-11-29