Senior Director of Marketing

Senior Director of Marketing Role

The Senior Director of Marketing—focused mainly on K–12 marketing—will play a pivotal role in developing and executing the marketing strategies that drive our organization’s growth and brand recognition.

Reporting directly to the Chief Marketing & Communications Officer (CMCO), this role requires a dynamic leader with a strong background in marketing, excellent strategic thinking, project management, analytical and technical skills, and the ability to manage a team effectively.

The Senior Director of Marketing will be responsible for the following:

Strategic Planning

• Develop and implement comprehensive marketing plans that align with iCivics’ goals and objectives in the K–12 education space.
• Collaborate with the CMCO to define marketing strategies that enhance brand positioning and market penetration.
• Monitor and analyze user data to identify opportunities and challenges.
• Drive marketing results to KPIs.

K–12 Market Focus

• Oversee product/content marketing, customer acquisition, and retention, as well as educator engagement strategies to meet organizational goals.
• Ensure that marketing messages reflect customer needs and engage our audiences.
• Support the launch of a new earned revenue business, expanding our customer focus to school administrators.

Driving Lead Generation Programs to Meet Targets

• Support overall brand visibility efforts.
• In coordination with the CMCO, drive maximum visibility for the brand.
• Ensure the website meets our traffic metrics and gains positive feedback.
• Drive the net promoter score for the brand.

Team Leadership and Development

• Lead and mentor a team of three marketing staff members to ensure the successful execution of marketing strategies.
• Manage several marketing vendors who assist on email marketing, SEO, and social media.
• Foster a collaborative and high-performing team environment.
• Provide ongoing training and development opportunities for team members.

Campaign Management & Event Support

• Oversee the creation and execution of multi-channel marketing campaigns, including digital, print, social media, and events.
• Ensure marketing campaigns are delivered on time, within budget, and meet or exceed performance goals.
• Analyze campaign performance and provide actionable insights to optimize future campaigns.
• Oversee marketing support to teams at organizational events and conferences, ensuring teams have all the materials and marketing resources necessary to support their goals.

Brand Management

• Support the transition to our exciting new brand both internally and externally.
• Ensure consistent brand messaging across all channels and organizational materials.
• Ensure alignment with brand guidelines and uniformity in brand presentation.
• Navigate a complex political landscape through balanced language aligned with our brand promise.

Cross-team Collaboration

• Work closely with cross-functional teams, including curriculum, professional learning, policy, and education, to align marketing strategies with their team objectives.
• Build strong relationships with external partners, vendors, contractors, and agencies to enhance marketing efforts.

Who You Are

This role is ideal for someone with the following skills and mindsets:

• An experienced marketing professional: An experienced marketing leader with a proven track record of developing and implementing successful marketing strategies. You are able to use quantitative data to drive results in terms of customer acquisition and retention and to meet our visibility, traffic, and usage KPIs. You have seven or more years of K–12 marketing experience, with at least three years of experience in leadership and a degree in Marketing, Business, Administration, or a related field. A Master’s degree is preferred.
• Strong project management and analytical skills: You can competently manage a lively pipeline of activities and projects, communicate status, and coordinate multiple stakeholders. You successfully use data to drive results.
• A customer-centric focus: You understand the dynamics of the school market, the needs of educators, and how to communicate effectively with them.
• Strategic thinking driving execution: You are able to take a vision and execute it with strong attention to detail while having the judgment to make adjustments and innovate when needed.
• An Effective Collaborator: You’ve successfully worked with others on dispersed teams, and you have the ability to operate in complex situations. You can easily gain trust from team members and are known for supporting them to ensure they are set up for success. You’re not afraid to ask questions.
• Resourceful and Adaptable: You’re at ease with ambiguity and rapid change. You possess a positive attitude and identify creative solutions to obstacles. You can juggle many essential responsibilities at once, and you’re rigorous about prioritizing. You are able to handle multiple deadlines in a fast-paced workplace.
• Experience with Digital Marketing and Tools: Including Hubspot or similar, SEO, social media, and email marketing.
• A Team Player: You can work on any project with any team. Not because you know everything, but because you love working on teams, and you are the one who always puts it on themselves to see their team succeed. You’re not afraid to ask questions.
• Flexible: You can manage a diverse set of team needs and aren’t afraid to step outside your job description or comfort zone to help the team reach its goals. You’re comfortable with shifting schedules and don’t expect every day to go “as planned.”
• Mission-driven: You are passionate about civic preparation and engagement.

Salary

The starting salary for this position is $140,000.

Location

This position is remote and able to work from anywhere in the United States, with occasional travel (less than 15%).

Application Process

To apply, please email your resume and cover letter to [email protected]. We will be reviewing applications on a rolling basis.