Senior Manager, Communications and Member Relations

Senior Manager, Communications and Member Relations

Cover letters and resumes may be submitted to: [email protected]

Core Qualifications

Bachelor’s degree in communications, journalism, public relations, or related field

Minimum of 5-6 years of experience in healthcare, health policy, and/or benefits communications

Strategic and creative thinking skills

Excellent written and verbal communication skills that include developing compelling, well-researched content for diverse audiences across multiple channels (portfolio of work and skills test required)

Superior attention to detail with proven editing and proofing skills

Experience in brand management, design management, marketing strategies, and digital communications

Proficiency with WordPress, and Microsoft Office (Excel, PPT, Word) and project management tools; experience with Canva or similar software a plus

Proficiency with email marketing tools and resources (e.g., Constant Contact, Mailchimp, Emma…)

Ability to build and maintain positive, mutually satisfying relationships with diverse internal and external stakeholders

Duties & Responsibilities

• Develop and execute on the communications and member relations strategy and plan with the support of staff and external consultants.
• Serve as the internal expert and advisor on member coalitions (e.g., leadership teams, key initiatives, level of preferred National Alliance support…). This includes developing and managing a bi-annual coalition member survey, updating the strategy and plan to reflect findings.
• Manage website and member portal content and bi-monthly issues log (WordPress proficiency required).
• Support for webinars, meetings, and events:
  • Assist with planning and with drafting and disseminating frequent invitations to webinars, strategy calls, and other forums.
  • Participate in planning meetings and communications execution for two annual national meetings (e.g., brand/theme, meeting invitations and promotions, social media, website, registration site, Coalition Connect member portal, awards, call for speakers…).
• Oversee the design and development of sponsored publications, including Action Briefs, infographics, white papers.
• Draft, research, write, edit, and disseminate an annual report and newsletters:
  • General newsletter (bi-monthly)
  • National Health Observances (monthly)
  • Affiliates (monthly)
• Create and manage a dissemination process to ensure widespread distribution, customization, and use of National Alliance resources, working closely with member coalitions to understand their needs and preferences.
• Conduct market research and analyze data to identify trends, opportunities, and areas for improvement in communication efforts.
• Analyze and report on communication performance from websites, social media accounts, publications, and others.
• Manage and enhance the organization’s brand and identity, ensuring consistency across all communication channels.
• Update weekly communications activities on staff call and PR calendar.
• Coordinate content/PPT for monthly coalition member meeting.
• Ensure quality and adherence to style guidelines for all publicly facing documents, website content, proposals, and PPT presentations.
• Direct internal and external PR and communications consultants on coordinating strategic planning and rollout activities.
• Collaborate with cross-functional teams to support organizational goals and initiatives.