Senior Manager, Marketing and Public Relations – B2G – Hybrid/Remote

### Westat

Westat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments. Westat’s research, technical, and administrative staff of more than 2,000 is located at our headquarters in Rockville, Maryland, near Washington, DC.

Westat is committed to building a diverse workforce and a culture of inclusivity, belonging, and equity for all. We believe that our greatest strength draws on the different backgrounds, cultures, perspectives, and experiences of our employees.

### Job Opportunity

We are seeking a proven leader in B2G marketing to take the helm of our Marketing and Public Relations (PR) team. The ideal candidate will possess expertise in branding, thought leadership, and public relations, including online presence, with a track record of effective communication and problem-solving. You will be at the forefront, engaging with senior executives, thought leaders, creative teams, and clients within agencies such as the U.S. Departments of Health and Human Services, Education, Agriculture, Labor, and more, ensuring the strategic and successful execution of marketing and PR initiatives. We value strategic thinkers ready to roll up their sleeves and bring our plans to fruition.

A hybrid work arrangement (3 days on-site) is preferred. Westat’s headquarters is currently in Rockville, Maryland but will be relocating to Bethesda, Maryland in the fall of 2025.

### Job Responsibilities

– Develop and execute marketing and branding strategies to grow our reputation and strengthen our position as a trusted research partner by working closely with executives, subject matter experts, content providers, and creatives.
– Oversee content and event marketing projects from conception to completion.
– Convert intricate research into engaging marketing communications.
– Supervise, mentor, and grow the capabilities of the marketing and PR team.
– Research and analyze market trends, competitor activities, and key performance metrics to inform strategy and produce actionable goals.
– Develop and maintain relationships with media outlets relevant to our audiences.
– Develop and distribute messages and oversee PR activities to strengthen our market presence.
– Leverage generative AI tools to enhance team efficiency and effectiveness.

### Basic Qualifications

– Typically requires a Bachelor’s degree in Marketing, Business, or related field and 12+ years experience including B2G and public relations experience.
– Proven leadership record in a senior marketing role and in developing successful branding campaigns.
– Experience working with relevant federal agencies.
– Demonstrated project and people management skills.
– Experience with government relations, procurement processes, and proposal responses.
– Demonstrated experience communicating and presenting to senior leadership, key stakeholders, and others.

### Preferred Qualifications

– MBA preferred.
– Familiarity with research publication processes and academic marketing.
– Proficiency in marketing automation and CRM software.

### Benefits

Westat offers a well-rounded and comprehensive benefits program focused on wellness and work/life balance. Subject to plan requirements, employees may participate in:

– Employee Stock Ownership Plan
– 401(k) Retirement Plan
– Paid Parental Leave
– Vacation Leave (20 days per year)
– Sick Leave (10 days per year)
– Holiday Leave (7 government holidays and 2 floating holidays)
– Professional Development
– Health Advocate
– Employee Assistance Program
– Travel Accident Insurance
– Medical Insurance
– Dental Insurance
– Vision Insurance
– Short Term Disability Insurance
– Long Term Disability Insurance
– Life and AD&D Insurance
– Critical Illness Insurance
– Supplemental Life Insurance
– Flexible Spending Account
– Health Savings Account

This opportunity will be posted for a minimum of 5 days and applications will be accepted on an ongoing basis.

### Equal Opportunity Employer

Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity or expression, or any other protected status under applicable law.

### Career Area

Administrative

### Pay Range

The anticipated salary range for this role is 140-170k and will be commensurate with experience.

Learn more here