Senior Manager of Digital Content

Overview

APHA is embarking on a major website redesign and CMS migration project starting summer 2024. The Senior Manager of Digital Content will lead this process with our partner agency, providing oversight, support, and direction to APHA internal and external web initiatives. This role is responsible for all technical and operational aspects of APHA’s web presence, both internally and externally. The Senior Manager is the focal point coordinating APHA web design, content, and functionality, including accessibility compliance for persons with disabilities. They are also responsible for ensuring that the APHA website maintains a consistent voice, feel, and approach. This role will play a lead part in defining content standards, content quality, and content approach documents and processes that align with best practices. The Senior Manager of Digital Content will also be crucial in defining content categories and building on taxonomy and workflows within the content management system.

Responsibilities

Web Management: Lead the process of researching needs, designing multiple easy-to-use and engaging websites (APHA.org, NPHW.org, PublicHealthNewswire.org, and for the APHA Annual Meeting), and migrating content from our existing Sitecore sites to a Kentico CMS. Responsible for overall web coordination and maintenance for the American Public Health Association. Demonstrate increasing familiarity and expertise over time with APHA’s Kentico CMS, which will host all APHA web properties in 2025. Confer with units throughout APHA to develop and implement improved web-based business processes as required. Develop measures of success. Implement client/server security baselines recommended by software manufacturers and other security resources as needed. Monitor web traffic, performance, and capacity using Google Analytics 4, Google Search Console, and other tools to identify, prevent, and resolve issues. Work cooperatively with IT staff on interface and coordination issues. Review and approve requests for user accounts on APHA web platforms. Co-lead, with the Senior Manager of Marketing, APHA’s E-Commerce Team to troubleshoot and improve the user interface, especially concerning monetary transactions. Ensure that sensitive information or other APHA Intellectual Property is not inadvertently released.

Editorial Content Development: Review, edit, and approve staff-generated editorial content for the APHA website before it goes live. Plan and create editorial content for APHA’s websites. Take the lead in establishing and enforcing style guides and editorial procedures for the written elements of the APHA website, including style and tone. Provide constructive feedback and coaching to staff on creating web-friendly editorial content. Review web content for consistent voice, AP style, Association style, and grammatical, spelling, and typographic errors with accuracy and speed.

Content Strategy: Determine what editorial content on the APHA website should be prioritized by actively staying abreast of APHA activities and priorities and strategizing how such work should be presented online. Develop innovative solutions for content presentation, including working with content management requirements such as workflow and categorization. May perform content audits, gap analysis, and content migration plans. Ensure proactive content governance and maintenance processes to ensure consistency, timeliness, accuracy, and relevance. Analyze, test, and implement website content.

General Communications: Part of APHA’s Editorial Review team, helping as needed with the review of organization materials for grammar, AP style, and APHA voice. Work on other Communications and Marketing Department assignments and projects as needed.

Qualifications

Bachelor’s degree and 4-6 years of experience with editorial content development, editing, writing for the web, and content strategy. Understanding of content management systems and direct experience with content management system workflow. Ability to articulate approach and establish a position for content direction is essential. Ability to manage multiple projects at once with attention to detail and follow-through concurrently to meet overlapping deadlines. Works well independently but participates actively as a team member and can collaborate with a variety of functional groups and communicate constructively with others. Ability to prioritize short-term projects and long-term goals, organize time, and identify resources for projects. Basic knowledge of HTML, CSS, Microsoft Office, Sitecore, Kentico, Google Analytics 4, and web graphics products, database issues, and appropriate web and network analysis utilities. Demonstrated understanding of web best practices. Strong verbal and written communication skills with excel

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