Skip to main content

Senior National Digital Campaigner

Senior National Digital Campaigner
Organization: ACLU
Location: New York, NY
Date Posted: 04/01/2024

Senior National Digital Campaigner

The ACLU seeks a full-time position of Senior National Digital Campaigner in the Communication & Marketing Department of the ACLU’s National office in New York. This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month.

The ACLU Communications and Marketing Department creates, maintains, and amplifies messages and narratives to engage our supporters and other target audiences to help protect and expand civil liberties and civil rights, and also illustrate the value and impact of the ACLU’s transformational work. Through our messaging, engagement with newsmakers, written content, creative branding, cultivation of celebrity and influencer talent and visual identity, we encourage support for the ACLU and help to build a more perfect union.


Reporting to the Associate Director, National Digital Campaigns the Senior National Digital Campaigner will produce and launch email and text campaigns by working closely with members of their team, the Digital Campaigns team. The Senior National Digital Campaigner will execute campaigns that increase and retain the number of ACLU supporters and donors, expand engagement with these audiences, maximize online fundraising, and support the organization’s policy goals through digital advocacy efforts. The Senior National Digital Campaigner plays a critical and lead role in advancing digital production practices for the Digital Campaigns team.


  • Help execute compelling digital campaigns that drive supporters to take action and donate to the ACLU with a special focus on maximizing online fundraising opportunities
  • Code and test responsive HTML and CSS emails using email marketing software; review and edit emails to ensure quality
  • Produce and test online advocacy forms, donation forms, event forms, and other campaign landing pages
  • Serve as the broadcast text product and program manager
  • Develop and maintain documentation of team processes and workflows for production
  • Manage Digital Campaigns team-related projects; assign and approve related tasks
  • Serve as principal resource and lead – providing support, training and guidance – to all Digital Campaigners and other colleagues or interns as needed
  • Help implement A/B and multivariate split tests across email, text and web, and assist with reporting in collaboration with our Analytics department
  • Support their team in identifying opportunities and developing strategies for high-impact digital engagement and advocacy campaigns through email and text channels
  • Manage relationships and work streams across departments, as well as with vendors, consultants and contractors to produce text and email campaigns
  • Assist with weekend email and text campaigns as part of a rotating coverage schedule. This includes off-hours production work, as needed, for live coverage of high-priority events or “breaking news” moments
  • As needed, help support ACLU affiliates across the country develop and deploy digital campaigns, and leverage best practices related to email and text outreach
  • Contribute to a culture of continuous, data-driven learning and evaluation


  • Be committed to advancing the mission of the ACLU
  • Center and embed the principles of equity, inclusion and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives
  • Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts


  • Bachelor’s degree or equivalent professional experience
  • Demonstrated experience in digital marketing, online campaigning, or related fields
  • Proficient using HTML and CSS to code responsive emails for multiple email clients
  • Familiarity with a range of online campaigning tools, tactics and strategies
  • Excellent verbal, writing and interpersonal communication skills; strong attention to detail, ability to write and deliver work product under deadlines, and commitment to high quality standards.
  • Project management experience and exceptional organizational skills
  • Successful in training and onboarding new staff with an ability to work in remote settings and adapt training plans to meet individual needs
  • Advanced constituent relationship management (CRM) system and email marketing platform experience required
  • Expertise with broadcast text tools, building out flows, opt-in paths and running reports


  • Drupal, Springboard, Salesforce, and Sailthru experience preferred
  • Understanding of trends and best practices for communicating via email and SMS text message
  • Familiarity with creating basic reports, including pivot tables and graphs, in Microsoft Excel or similar
  • Experience working with and interpreting web and email analytics preferred
  • A strong desire to test and learn, this includes a comfort with failure and a desire to learn from failures in order to improve
  • Excellent collaboration qualities, ability to work in a dynamic environment with a fast-paced and passionate team


The ACLU values equity, transparency, and clarity in pay. Consistent with the ACLU’s compensation philosophy there is a set salary for this role. The ACLU also has a locality adjustment policy that applies to salaries. The annual salary for this position is $113,512 (Level G), reflecting the salary of a position based in New York, NY. This position is subject to a hybrid schedule of 2 days/week or 8 days/month in-office.


For over 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBTQ+ community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people.

We know that great people make a great organization. We value our people and know that what we offer is essential not just their work, but to their overall well-being.

At the ACLU, we offer a broad range of benefits, which include:

  • Time away to focus on the things that matter with a generous paid-time off policy
  • Focus on your well-being with comprehensive healthcare benefits (including medical, dental and vision coverage, parental leave, gender affirming care & fertility treatment)
  • Plan for your retirement with 401k plan and employer match
  • We support employee growth and development through annual professional development funds, internal professional development programs and workshops


Equity, diversity, and inclusion are core values of the ACLU and central to our work to advance liberty, equality, and justice for all. For us diversity, equity and inclusion are not just check-the-box activities, but a chance for us to make long-term meaningful change. We are a community committed to learning and growth, humility and grace, transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization – one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible. We are as committed to anti-oppression and anti-racism internally as we are externally. Because whether we’re in the courts or in the office, we believe ‘We the People’ means all of us.

With this commitment in mind, we strongly encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law.

The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please email [email protected]. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.

The Department of Education has determined that employment in this position at the ACLU does not qualify for the Public Service Loan Forgiveness Program.

Learn more here

Earn a certificate with the Council! Start your journey today.

Washington, D.C. | June 10, 2024

More News & Resources

Featured Event

The leading annual event for digital comms and advocacy professionals. Hear new strategies, and case studies for energizing grassroots and policy campaigns.

Washington, D.C. | June 10, 2024