SKW Communications Specialist – (250001C9)

Description

Safe Kids Worldwide, a subsidiary of Children’s National, is a nonprofit organization working to reduce unintentional injuries to children ages 0-14 and build equitable and sustained systems that support injury prevention. Safe Kids works with strategic partners and an extensive network of more than 400 coalitions in the U.S. to reduce traffic injuries, drownings, sleep-related deaths, falls, burns, poisonings, and more. We achieve this work through a public health approach that includes research, interventions to educate and raise awareness, safety device distribution, and advocacy at the federal, state, and local levels.

The SKW Communications Specialist is responsible for writing and editing a variety of materials, including but not limited to web content, social media copy, articles, press releases, newsletters, and other content to support the work of Safe Kids. Supports development and implementation of media relations efforts for Safe Kids Worldwide. Responds to media inquiries and pitches media for planned campaigns. Analyzes and interprets media monitoring data from various sources and coordinates with the team to develop reports. Works with the Content Advisor to direct, develop, and maintain relationships with family advocates, partners, coalitions, and other stakeholders. Effectively leverages media, digital content, reports, and collateral to promote child injury prevention, raise awareness of the organization, and deliver on our mission.

Qualifications

Minimum Education

• Bachelor’s Degree preferably in Communications, Public Relations, or related field (Required)
• Master’s Degree (Preferred)

Minimum Work Experience

• 5 years experience in Communications, Public/Media Relations, or related field (Required)

Required Skills/Knowledge

• Significant experience in media relations and marketing and communications strategies
• Excellent written communication skills, including writing for media, online outlets, and print publications
• Excellent editing ability (both content and copy editing)
• Ability to write to a broad range of audiences, including parents, funders, and public health professionals
• Knowledge and comprehension of online communications and tools
• Strong problem-solving and analytical skills
• Detail-oriented, able to work independently in a fast-paced, collaborative environment
• Ability to work effectively with other staff and follow approved Safe Kids Worldwide procedures and policies

Functional Accountabilities

Internal and External Communications

• Works across departments to write and/or edit internal and external materials, including research reports, funder reports, and messaging directed to parents
• Ensures brand identity goals are met and final materials are carefully proofed
• Monitors the tone of all published content to ensure the brand is represented as specified in guidelines
• Writes and edits blogs and other materials for Safe Kids website
• Works across departments to keep website content updated
• Works closely with digital team to ensure content is optimized for search
• Writes guest blogs and other materials from Safe Kids for external/partner websites and newsletters
• Works as part of a team to complete communications projects as needed
• Guides coalitions as needed in development of content and materials
• Supports Safe Kids social networking sites by developing content on assigned areas
• Monitors effectiveness of produced materials

Media Outreach

• Supports Safe Kids media outreach
• Identifies new media opportunities to support Safe Kids mission and campaign messages
• Analyzes coverage, identifies gaps, and develops strategies to ensure adequate and appropriate coverage
• Evaluates media opportunities and recommends course of action
• Creates/supervises development of media materials
• Directs response to media inquiries
• Prepares and supports experts for interviews

Family Advocates

• Works to build relationships with family advocates
• Prepares advocates for media during campaigns
• Works with family advocates on blogs, stories, and other communications materials
• Writes speeches and prepares family advocates for events
• Works to identify additional family advocates

Supports Organizational Culture

• Exhibits expected organizational behaviors
• Partners with team members to achieve goals
• Communicates constructively and effectively
• Shares and seeks knowledge and provides feedback to others
• Receptive to others’ ideas and opinions
• Provides organizational support as required by other departments

Organizational Accountabilities

Organizational Commitment/Identification

• Anticipates and responds to customer needs; follows up until needs are met

Teamwork/Communication

• Demonstrates collaborative and respectful behavior
• Partners with all team members to achieve goals
• Receptive to others’ ideas and opinions

Performance Improvement/Problem-solving

• Contributes to a positive work environment
• Demonstrates flexibility and willingness to change
• Identifies opportunities to improve clinical and administrative processes
• Makes appropriate decisions using sound judgment

Cost Management/Financial Responsibility

• Uses resources efficiently
• Searches for less costly ways of doing things

Safety

• Speaks up when team members appear to exhibit unsafe behavior or performance
• Continuously validates and verifies information needed for decision-making or documentation
• Stops in the face of uncertainty and takes time to resolve the situation
• Demonstrates accurate, clear, and timely verbal and written communication
• Actively promotes safety for patients, families, visitors, and co-workers
• Attends carefully to important details – practicing Stop, Think, Act, and Review in order to self-check behavior and performance

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