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VP, Marketing & Communications

VP, Marketing & Communications
Organization: CrossState Credit Union Association (CrossState)
Location: Harrisburg, PA/Hamilton, NJ
Date Posted: 03/15/2024

CrossState Credit Union Association (CrossState)

CrossState Credit Union Association (CrossState) is a regional trade Association serving credit unions in Pennsylvania and New Jersey. We are seeking an experienced and motivated professional to join our team as a VP, Marketing & Communications, to direct the communications and marketing functions for CrossState. This includes the three entities of the CrossState family, the trade association, CrossState Solutions, and CrossState Credit Union Foundation.

Key Responsibilities:

  • Reporting to the SVP, Government Relations, the VP, Marketing & Communications, is responsible for developing communications and marketing strategies to demonstrate CrossState’s membership value, raise credit union awareness, and increase participation with CrossState.
  • Develop and administer a company-wide marketing plan as it relates to the strategic direction and positioning of the organization, its products, and services.
  • Develop and oversee the communication and public awareness plan to reach internal and external stakeholders across Pennsylvania and New Jersey through appropriate marketing and communication channels.
  • Establish and monitor metrics for the measurement of the effectiveness of marketing and communication efforts.
  • Lead the Communications & Marketing team to implement strategic activities that promote and enhance the organization’s brand.
  • Serves as a spokesperson for the organization by interacting with members of the media and other leaders to raise awareness of credit unions and their work.

The ideal candidate for this position would have a master’s degree and at least 10 years of experience in a membership organization. Required for the position is a bachelor’s degree preferably in marketing, English, communications, journalism, public relations, or a related field, and a minimum of 7 years of experience in a relevant area of marketing, preferably in a membership organization. The candidate must have demonstrated experience and leadership in managing comprehensive strategic marketing, communications, and media relations programs intended to advance an organization’s mission and goals.

CrossState is an employee-centric organization offering a generous benefit package, including excellent medical and retirement programs, generous paid time off, 12 observed holidays, our workplace offers tuition reimbursement, and more. CrossState was recognized as one of Pennsylvania’s Best Places to Work in 2023 by the Best Companies Groups.

This position will be a hybrid model of both in-person and remote with a 50/50 split on time in-office verses working remotely. Must be available to be in-office on additional days as needed.

Interested candidates should click here to apply.

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