May 16, 2023
1:30 p.m.−3:45 p.m. ET
Virtual
Grappling with when and how to engage on specific social issues? Identifying what issues are most salient to your business and stakeholders and navigating how to approach them requires intentional planning and internal alignment. Join our speakers for an in-depth conversation on how to lead on social issues in an effective way.
Featured Topic & Speakers
In this workshop, you’ll gain insight into:
- Best practices when planning for social crises
- How to implement an effective social issue engagement framework
- Methods for tracking the evolution of social issues
- Examples of companies with well-designed strategies for social issue engagement
Kristin Brackemyre
Senior Director, Public Affairs Practice
Public Affairs Council
Tanika Pradhan
Account Director
ROKK Solutions
This program is eligible for 2 core credits toward the Certificate in Public Affairs Management.
Agenda
1:30 p.m. Developing Strategic Plans for Social Issue Involvement
The complexities of social issues can’t be understated. The role of the business community is evolving. There’s a growing expectation of transparency and responsiveness to stakeholder pressures. Join our speakers guidance for on:
- Identifying issues core to your organization
- Strategies for monitoring the momentum of social issues
- Advice on when to get involved and to what extent
- Developing a plan for action when appropriate
Kristin Brackemyre
Senior Director, Public Affairs Practice
Public Affairs Council
2:30 p.m. BREAK
2:45 p.m. Case Studies: Organizations in Action
Companies are consistently evaluating how to anticipate, evaluate, and respond to social issues and movements. Hear from public affairs professionals on:
- Motivations for social issues involvement
- Strategic planning processes for engagement
- Communication and messaging tactics for social issues
- Sustaining progress if action was taken
Tanika Pradhan
Account Director
ROKK Solutions
3:45 p.m. Adjourn
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1678896772733{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Membership Plus: FREE
- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]