Virtual Workshop
PAC Peer-to-Peer Fundraising
October 4, 2023
1:30 p.m.−3:45 p.m. ET
Peer-to-peer programs are consistently listed as one of the most effective fundraising strategies in the Council’s PAC Benchmarking reports. Peer-to-peer isn’t just an impactful solicitation strategy, but also a great way to promote community. Successful programs need structure and consistency to achieve results and this workshop will show you how to do that.
This workshop will cover:
- How to identify, train and incentivize peer champions while remaining compliant
- Ways to track outreach and progress
- Strategies for continuing to grow the program year after year
- Case studies of successful programs
This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
1:30 p.m.
The Fundamentals of a Successful Peer-to-Peer Program
Building or expanding a peer-to-peer program to a high level of sophistication is no small task. Join us as we break down what it takes to create or enhance asuccessful peer-to-peer program. Hear from experts who use peer-to-peer as their top fundraising tool.
In this opening session, we will cover:
- Why peer-to-peer is so effective and how to make a case for it in your organization
- The key elements of a peer-to-peer plan as well as goals and metrics to track success
- Activities to focus on as you launch or scale a program
- Setting long-term and short-term goals
2:30 p.m.
Break
2:45 p.m.
Recruiting and Training Peer Champions
Your PAC ambassadors are the heart and soul of your peer-to-peer program. Properly recruiting and training champions is critical to success. Our closing session will focus on laying the groundwork for a successful, yet manageable, program by identifying, recruiting and training your most supportive advocates.
This session will cover:
- Identifying and recruiting peer champions — both starting from scratch and as your program matures
- Setting your volunteers up for success, including tips for managing peer champions
- Training tools so your peer solicitors stay effective and compliant
3:45 p.m.
Adjourn
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Workshop Details
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Register
Membership Plus: FREE
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Victoria Ellington
Senior Manager, Political Engagement
202.787.5975 | [email protected]