Virtual Workshop
Communicating Your Global Brand
September 21, 2023
9 a.m.−11:15 a.m. ET
Your reputation is one of your most valuable assets. Yet today’s geopolitical landscape poses complex and unprecedented challenges to multinational brands. Join this virtual workshop to hear strategic insights, innovative approaches and concrete case studies of how global companies are building and maintaining a solid global reputation in uncertain times.
In this workshop, you’ll gain insight into:
- The evolving challenges to a company’s global reputation in uncertain times
- How reputation-building is a company-wide effort, and how to mobilize internal stakeholders
- Monitoring, identifying and addressing global threats
- Communicating with global stakeholders and creating alliances
- Case studies of global campaigns and tools to build a strong global brand
This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
9:00 a.m.
Session 1: Strategic Planning to Manage Your Global Reputation
The first session of this workshop will focus on the building blocks of your global communication strategy. What steps can you take to better understand the landscape in which your global organization operates, identify the key issues and risks, and translate that assessment into a strategic communication plan?
Speakers will discuss the challenges facing global companies in today’s uncertain environment, how you can identify critical issues and anticipate global threats, and how to map your most important stakeholders.
10:00 a.m.
Break
10:15 a.m.
Session 2: Communicating Your Brand Globally – Case Studies, Lessons Learned and Best Practice
The second session of the workshop will explore how you can engage with your key stakeholders, build alliances and develop your global brand. We will move from “listening” mode to “engaging” mode: how to translate your issues and stakeholder mapping into an outreach plan that allows your organization to successfully communicate with local, regional and global audiences?
Speakers will share examples, best practices and lessons learned from global communication campaigns, and discuss how their teams have navigated political challenges, cultural differences, coalition-building and challenges to their company’s global reputation in international capitals.
11:15 a.m.
Adjourn
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Workshop Details
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Membership Plus: FREE|
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
João Sousa
Managing Director, European Office
(+32) 476 63 95 03 | [email protected]