Virtual Workshop
Communicating the Value of Your PAC
May 21, 2024
1:30 p.m.−4:30 p.m. ET
Educating leadership, your eligible class and your organization at large on the importance of the PAC is foundational to the success of your program. Learn strategies for communicating why the PAC matters.
1:30 p.m.
Leadership Buy-in
PACs with CEO support out fundraise those without that endorsement. In addition, leadership buy-in and support also demonstrate why the PAC matters and create a buzz that sparks curiosity about the PAC with employees. During this session, you will hear from PAC professionals who have:
- Gained significant executive support
- Perfected the PAC pitch targeting leadership
- Leveraged leadership support to advance the PAC
Visa Inc.
2:15 p.m.
Break
2:30 p.m.
Successful PAC Education Campaigns
PAC education efforts lay the groundwork for successful solicitation campaigns. Taking the time to explain to your eligible class how PACs function, the role they play in elections and why your PAC matters are critical first steps in gaining support. This session will cover:
- Key facts and figures to support your PAC communications
- Strategies for explaining the PAC’s purpose and mission
- Training PAC spokespersons and creating an elevator pitch
- Emphasizing transparency and preparing answers to tough questions
NRECA
NFIB
3:30 p.m.
Break
3:45 p.m.
Case Studies: Demonstrating the Important Role of the PAC
Government affairs functions do not rely on just one form of outreach to build relationships with lawmakers and increase exposure. The PAC is a tool meant to support and enhance your overall advocacy priorities. And an important part of any PAC manager’s job is reminding your leadership, employee base and members why you have a PAC and why its strength is critical to the success of your government relations team. Hear from practitioners who have strategically garnered awareness and understanding of their PACs.
AM General
AM General
4:30 p.m.
Adjourn
AM General
Visa Inc.
AM General
NRECA
NFIB
This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $369
Non-Members: $499
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Victoria Ellington
Senior Manager, Political Engagement
202.787.5975 | [email protected]