Virtual Workshop
Mapping Issues & Engaging With Global Stakeholders
October 1, 2024
10 a.m.−1:30 p.m. ET
A successful global public affairs function requires a strategic approach to identifying, mapping and engaging with key international issues and stakeholders. Join this workshop to hear insights, advice, lessons learned as well as the latest trends and best practices in global public affairs management.
10:00 a.m.
Creating and Managing a Global Issues Tracking System that Works
- How to set up an issue tracking process that helps you identify and manage the key global issues for your industry and organization
- Global issues management – how to map and manage key issues across borders and in diverse political landscapes?
- Speaking the language of business – insights on measuring and communicating internally the value of your issues management process
- The internal challenges of issues management – which internal stakeholders to involve, and how to maximize existing tools and resources?
- Issues management and global risk – how to manage external threats in times of geopolitical uncertainty and evolving priorities?
11:00 a.m.
Break
11:15 a.m.
Engaging Effectively with Global Stakeholders
- How to build a stakeholder mapping process that works for your team and organization?
- Building and managing international alliances and coalitions
- How to translate your stakeholder mapping processes into an effective engagement strategy?
- Tools and tactics to measure your global stakeholder engagement and its impact on your global strategy
- The nexus between stakeholder engagement, issues mapping and building a global reputation
Solvay SA
12:15 p.m.
Break
12:30 p.m.
Bringing It All Together – Strategic Planning for Global Leaders
- How public affairs leaders can help their company meet rising expectations, drive change and shape the global narrative
- The building blocks of an international public affairs plan, and how to integrate input from different departments and teams
- Managing competing priorities in an uncertain and fragmented global landscape
- Leveraging and maximizing your existing resources to ensure coordination and increase your impact
- Effective strategies for managing plans and teams across geographies, cultures and political landscapes
- Case studies and lessons learned from successful planning in global campaigns
General Mills
1:30 p.m.
Adjourn
General Mills
Solvay SA
This program is eligible for 2 Elective credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $369
Non-Members: $499
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
João Sousa
Managing Director, European Office
(+32) 476 63 95 03 | [email protected]