Executive Director of Marketing and Brand Strategy

The Dell Medical School is looking for an Executive Director of Marketing and Brand Strategy.

Purpose

As part of the Public Affairs team, the Executive Director of Brand and Marketing is the executive responsible for leading marketing and brand initiatives for academic medicine at the University of Texas at Austin, including Dell Medical School. The role will provide strategic and innovative direction for the organization’s marketing and brand activities in a rapidly expanding practice, education, and research environment. The Executive Director is also responsible for building and managing a team of highly capable professionals as well as responsibly managing the budget for these activities.

Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the University’s mission and objectives, ensuring a strong brand presence and achieving identified goals. Collaborate with senior leaders to integrate planned strategies with organizational initiatives and align work with organizational strategic plans.
• Measurement & Analysis: Establish systems to monitor and analyze key performance indicators and to measure progress toward key results and objectives, iteratively refining planning, prioritization, and approach to ensure success in advancing enterprise goals. Conduct market research to identify trends and market needs. Utilize data-driven insights to inform marketing strategies and tactics.
• Brand Management: Oversee the organization’s brand strategy, ensuring consistent messaging and visual identity across all platforms. Enhance brand equity and position the company as a trusted leader in healthcare and align activities with the University’s overall brand strategy.
• Team Development & Direction: Build, manage, and mentor a high-performing marketing and brand team. Foster a culture of creativity, collaboration, and continuous improvement.
• Digital Experience: Lead digital marketing initiatives, including web platforms, social media, content marketing, and emerging technologies, to increase stakeholder engagement, drive patient acquisition, and distribute expertise and content.
• Collaboration: Work closely with cross-functional teams, including practice, education, research, and the University, to ensure cohesive messaging and execution of marketing initiatives.
• Other related duties as assigned.

Required Qualifications

• Bachelor’s degree in marketing, communications, or a related field and 10 years of professional experience, seven (7) of which must be in a senior managerial role.
• Demonstrated success in developing and executing strategic brand and marketing plans that align with organizational goals.
• Strong understanding of strategic marketing, brand management and promotion, digital experience, and team development.
• Experience managing digital assets and building a digital experience to advance organizational priorities.
• Exceptional written and verbal communication skills, with the ability to develop sophisticated strategies and interact with senior leaders and experts.
• Experience managing a team of professionals, with demonstrated leadership ability and a track record of fostering a collaborative and supportive work environment.
• Demonstrated ability to thrive in a fast-paced environment, manage multiple priorities, and meet deadlines under pressure.
• Strong analytical skills and the ability to use data to drive decision-making.
• High level of integrity and professionalism, with a commitment to upholding the organization’s values and reputation.
• Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

• A master’s degree in marketing, communications, health care administration, or a related field.
• Five (5) years of experience working in academic medicine, health care, or a related field.
• Demonstrated success in the development and execution of highly effective brand and/or marketing strategies.
• Knowledge of health care marketing requirements and regulatory compliance needs.
• Experience managing digital experience and campaigns as well as driving new technology adoption.
• Demonstrated experience collaborating effectively with higher ed or health care administrators, deans, faculty, and staff.
• Experience managing services across complex organizations with a focus on good client and customer service.

Salary Range

OPEN

Working Conditions

• May work around standard office conditions.
• Repetitive use of a keyboard at a workstation.
• Occasional weekend, overtime, and evening work to meet deadlines.

Required Materials

• Resume/CV
• 3 work references with their contact information; at least one reference should be from a supervisor.
• Letter of interest.

Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes.

To apply for the position, please submit materials via the UT-Austin website at The University of Texas at Austin Staff Jobs (myworkdayjobs.com).