Digital tools are constantly reshaping the way public affairs campaigns are executed and are today an integral part of the toolkit to engage stakeholders, influence policymakers, and drive advocacy goals. Mastering the art and science of digital communication and learning from peers can therefore have a big impact on your public affairs success. This virtual discussion provides a step-by-step guide to designing and implementing effective digital campaigns in the EU, helping participants to plan effectively, decide on the most appropriate tools to use, and drive results in a competitive space.