Media Relations Specialist – (250000K1)

Description

The Media Relations Specialist will assist in planning, implementing, managing, and evaluating media/public relations activities for Children’s National Health System in accordance with accepted national standards and administrative policies.

Qualifications

Minimum Education

• Bachelor’s Degree, preferably in Marketing or Public Relations (Required)

Minimum Work Experience

• 2 years (Required)

Required Skills/Knowledge

• Basic project and time management skills.
• Able to take direction and demonstrate attention to detail, initiative, and follow-through on a variety of projects.
• A self-starter who can work within tight timeframes.
• Demonstrates the ability to organize and work in a fast-paced environment, manage multiple tasks and projects simultaneously, and prioritize workload.
• Strong verbal and written communication skills, including AP Style.
• Demonstrates an ability to effectively present information to the media relations team.

Functional Accountabilities

External Media Relations

• Support the execution of national/regional proactive PR plans for marquee and differentiating services and events.
• Draft and proofread media material, including press releases, talking points, media advisories, and messages.
• Develop relationships with reporters through incoming media requests and proactive pitching.
• Support media team involvement in institutional events.

Strategic Communication Development

• Monitor news coverage of relevant priority services and proactively identify communication opportunities.
• Draft service line and spokesperson media analysis as necessary.
• Work with the media relations team to execute an integrated media strategy and message.

Intradepartmental Collaboration

• Respond in a timely manner to requests from internal departments and team members.
• Attend strategy and planning meetings, contributing to brainstorming sessions.
• Share service line information with the internal, web, and marketing teams.

PR Infrastructure and Planning

• Support logistics and communication of special events.
• Use media monitoring tools and services to develop Children’s National internal and external reports.
• Use analytic tools to draft monthly and quarterly media analysis reports.
• Monitor healthcare industry trends and news to leverage in proactive news media and provide insights to departmental leadership.

Organizational Accountabilities

Organizational Commitment/Identification

• Anticipate and respond to customer needs, following up until needs are met.

Teamwork/Communication

• Demonstrate collaborative and respectful behavior.
• Partner with all team members to achieve goals.
• Be receptive to others’ ideas and opinions.

Performance Improvement/Problem-Solving

• Contribute to a positive work environment.
• Demonstrate flexibility and willingness to change.
• Identify opportunities to improve clinical and administrative processes.
• Make appropriate decisions using sound judgment.

Cost Management/Financial Responsibility

• Use resources efficiently.
• Search for less costly ways of doing things.

Safety

• Speak up when team members exhibit unsafe behavior or performance.
• Continuously validate and verify information needed for decision-making or documentation.
• Stop in the face of uncertainty and take time to resolve the situation.
• Demonstrate accurate, clear, and timely verbal and written communication.
• Actively promote safety for patients, families, visitors, and co-workers.
• Attend carefully to important details by practicing Stop, Think, Act, and Review to self-check behavior and performance.

Learn more here