Campaign Director, Paid Media

About TEAM LEWIS

TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award-winning campaigns; expanding client relationships into new markets or services; and its independence from outside investors. The agency, its people, and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, and Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 2,000 causes. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness.

About the Role

The Digital Marketing Director, Paid Media will be responsible for leading the strategy, management, and implementation of client paid media plans and activations while ensuring tactical collaboration with other TEAM LEWIS teams (including but not limited to Creative, Content, PR, Research, Performance + Analytics, SEO, and Integrated Strategy). The Digital Marketing Director, Paid Media will work with teams and clients across the US. Some travel in the US region may be required.

This is an opportunity that will suit an ambitious professional who relishes the chance to help grow something, thrives on challenges and on working in a fast-paced, international environment. With a strong entrepreneurial spirit, you understand how to best apply this spirit to a growing global organization. An important aspect of this role will be to further build out the agency’s paid media practice, building upon the work to date. This includes hiring and team leadership, as well as cultivating new business opportunities with current and prospective clients, partnering closely with the client engagement teams and account leaders.

Client-facing skills, technical knowledge, and strong organizational ability are important in this role, as well as the ability to integrate across teams and practice areas.

Purpose of the Role

The Director, Paid Media will deliver best-in-class paid media programs to our clients, from account leadership, audits, and strategy development to execution and effective tracking and reporting. This individual participates in all aspects of executing high-profile and complex clients’ paid media campaigns across channels including but not limited to paid search, programmatic, and paid social.

The Digital Marketing Director, Paid Media is often the lead day-to-day subject matter expert (SME) contact for their assigned clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.

This individual will be a member of the TEAM LEWIS Paid Media leadership team and will support the further build-out of TEAM LEWIS’ paid media offerings, growing the team, educating internal and external stakeholders, and overseeing junior members in both training and oversight of paid media campaign strategy and execution.

This position will work closely with the Paid Media team and broader Digital team on the development of Paid Media strategies, tactical plans, best practices, and cross-team trainings.

Key Responsibilities and Tasks

• Engages in and ensures a strategic relationship with the client, providing insight and partnership in paid media and digital marketing overall
• Responsible for excellent client communication at all levels; defining KPIs, deadlines, and service agreements
• Delivers value-added consultancy and works closely with clients to deliver campaigns and products across all channels; proactively recommends based on industry best practices, competitor strategies, and benchmarks
• Works as a senior leader, ensuring account profitability and optimizing revenues
• Manages paid media campaign budgets according to clients’ daily, weekly, and monthly budget goals
• Collaborates with Paid Media and Performance + Analytics teams to manage and optimize campaigns; oversees performance data analysis and creates action plans
• Participates in new business processes and pitches, showcasing TEAM LEWIS paid media credentials
• Develops audits and innovative strategies/tactics for clients
• Creates paid media plans including research, targeting, budget allocation, and vendor relations
• Works cross-functionally with other TEAM LEWIS business disciplines to integrate and optimize campaigns
• Acts as a respected line manager, supporting career development of team members
• Leads and supports training sessions to grow internal skills and client portfolio
• Guides colleagues in managing campaigns and projects
• Ensures consistent training and education in the paid media space
• Promotes the TEAM LEWIS brand, values, and work
• Supports HR by promoting TEAM LEWIS opportunities through social media and referrals

About You

You are an ambitious Paid Media pro, excited to grow and share your craft. You have a proven track record in an agency or in-house position with extensive experience in executing and leading paid digital media campaigns. You thrive in seeing campaigns grow from ideas to measurable ROI. You are curious, passionate, and produce exceptional work.

You are collaborative, high energy, and thrive in fast-paced, deadline-driven environments. You bring positivity and foster a fun and engaging team culture. Experience in dynamic and changeable work settings is essential.

Additional Requirements

• Extensive experience with advertising platforms (Google Ads, Bing Ads, LinkedIn, Meta, Twitter Ads, StackAdapt, The Trade Desk, etc.)
• Expert in bid and budget management, content strategy, and planning
• Experienced in managing client relationships at all levels
• Analytical problem-solver with a passion for data
• Proven experience in mentoring junior staff and leading teams
• Excellent project and time management skills
• Strong attention to detail and data analysis capabilities
• Familiarity with web analytics tools (Google Analytics, Adobe Analytics, Tag Manager, Tealium, etc.)
• Strong research, writing, presentation, and communication skills
• Self-motivated and able to work independently
• Fast learner with ability to use agency-specific software
• Proficient in Microsoft Excel, Word, and PowerPoint

This job description is not intended to be an exhaustive list of responsibilities. Additional duties may be assigned as needed.

Benefits

• Competitive salary
• Hybrid work environment
• Generous PTO
• Paid parental leave
• Medical, dental, vision, and life insurance (eligible Day 1)
• 401(k) with employer match
• Travel programs
• Free self-led industry courses via Lewiversity
• Up to $2k donation to a charity of your choice

Expected Salary Range: $103,000 – $120,000 per year. Base salary is determined by location, experience, and expertise.

Equal Opportunity Statement

We provide equal employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions, family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state, or local laws.

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