Virtual Workshop
Video & Social Media Fundamentals
July 22, 2025
1:30 p.m.−3:45 p.m. ET
Master the art of creating engaging video content and leveraging social media platforms to reach your target audience. Learn essential strategies for capturing attention, building a strong online presence and driving actionable results for your team.
1:30 pm
Lights, Camera, Take Action!
Building a powerful voice in today’s digital landscape requires engaging video content and strategic social media practices. This session explores the foundational elements of video creation and how advocacy and communications professionals can leverage these skills to connect with audiences and drive impact.
This session will focus on:
- Understanding the fundamentals of video production: planning, filming and basic editing techniques for impactful advocacy messages
- Developing a video content strategy that aligns with communication goals and resonates with target audiences
- Optimizing videos for different social media platforms to maximize reach and engagement
2:30 pm
BREAK
2:45 pm
Catching Your Audience’s Attention
In an era dominated by social media, organizations must navigate these platforms strategically to amplify their message and engage stakeholders. Responding proactively requires a solid understanding of digital and creative principles. In this session, we’ll explore the essential tools and techniques required to build a strong online presence and foster meaningful connections.
This session will cover:
- Identifying key platforms and messages relevant to advocacy and communication goals and understanding their unique features
- Developing content calendars and strategies for consistent and impactful engagement campaigns
- Communications management, including responding to comments, addressing concerns and fostering constructive online dialogue
LSG
Children’s Hospital Association
3:45 pm
Adjourn
LSG
Children’s Hospital Association
This program is eligible for 2 Specialization credits toward the Certificate in Government Relations and Lobbying, 2 Elective credits toward the Certificate in PAC & Grassroots Management , and 2 Elective credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]