Vice President, Marketing & Communications

Vice President of Marketing & Communications

The National Society of Professional Engineers (NSPE), located in Alexandria, VA, is an organization dedicated to the non-technical concerns of licensed professional engineers. NSPE is seeking a Vice President of Marketing & Communications to oversee the development and management of the organization’s marketing, public relations, and communication strategy. This is an exciting opportunity to utilize your creativity and strong voice to build and expand NSPE’s innovative space!

NSPE offers a hybrid work environment requiring occasional on-site workdays and a comprehensive benefits package, including generous PTO. Candidates in the DC Metro area are strongly preferred but individuals outside of the area will be considered for a remote opportunity.

Position Summary

Reporting to the Executive Director & Chief Executive Officer, the Vice President of Marketing & Communications supports the long-term strategic direction of the organization through the development and management of NSPE’s marketing, public relations, and communication strategy. This position is responsible for the integration of effective marketing and communication strategies, both internally and externally, across all functional areas of NSPE. The VP will also provide leadership, strategic vision, and direction to a team of marketing and communication professionals. This position serves as a key senior business leader on organization-wide strategic priorities.

Responsibilities

• Oversee a communications strategy that includes social media, print and digital content, and email marketing.
• Oversee the development and production of all marketing publications, collateral communication material, and social media initiatives.
• Develop a compelling branding strategy that supports NSPE’s strategic goals and objectives.
• Ensure that brand identity, messaging, and marketing and communications strategy are infused in all organizational efforts (programming, development, network support).
• Oversee the utilization and evaluation of new and existing digital technologies to further NSPE’s work related to marketing and brand awareness.
• Oversee the daily activities of the Marketing & Communications department including budgeting, planning, and staff development.
• Maintain responsibility for the quarterly magazine, website, publications, and external communications.
• Lead and manage committees and task force groups and support the executive team in internal/external communications about the vision and overall strategies of the organization.
• Lead the Marketing & Communications team with an emphasis on data analytics to make strategic and data-driven decisions.
• Work with the leadership team and staff to identify internal and external marketing communication opportunities and develop strategies that support solutions.
• Promote a culture of high performance and continuous improvement and develop staff using a supportive and collaborative approach.
• Maintain responsibility for staff performance and development goals, establish staff priorities, and conduct annual performance appraisals.
• In collaboration with the Learning and Membership departments, identify, develop, and market new products and member benefits.
• Serve as liaison to the Communications Advisory Group and carry out related tasks.
• Perform other duties as assigned.

Skills and Abilities

• Effective, articulate, and persuasive public speaking and presentation skills
• Excellent writing and editing skills
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
• Ability to cultivate a work environment that embraces and appreciates diversity
• Ability to work independently and responsibly while managing numerous projects simultaneously
• Excellent decision-making skills, including analytical and problem-solving skills
• Excellent interpersonal skills, including ability to function effectively and positively, independently and within a team environment, with all levels of staff, NSPE members and constituents, and general public
• Strong financial management skills to develop sound budgets that meet department goals and manage financial transactions and expenditures

Required Education and/or Experience

• Bachelor’s degree in communications, journalism, marketing or related field
• Minimum of eight years of senior-level communications and marketing experience, including publications, public relations, and web development
• Minimum of five years of experience managing comprehensive strategic marketing and communications, media relations, and marketing programs to advance an organization’s mission and goals; or equivalent combination of advanced degree and management experience
• Demonstrated skills, knowledge, and experience in the design and execution of marketing and communications activities, including digital marketing campaign development
• Experience overseeing the design and production of print materials, including magazines and other publications, managing websites, and creating/managing social media and other digital content
• Experience building, mentoring, and coaching a team of marketing and communications specialists
• Association experience preferred

How To Apply

If you believe you meet the requirements, please submit a resume, cover letter, and two writing samples to the Apply button.

Salary Range: $133,280 – $161,734

Additional inquiries and questions can be emailed to Beth Cessna at [email protected] or contact 202-232-1765.

About National Society of Professional Engineers (NSPE)

The National Society of Professional Engineers (NSPE) is an organization dedicated to the non-technical concerns of licensed professional engineers. NSPE stands today as the only national organization committed to addressing the professional concerns of licensed PEs across all disciplines. Its vision is a world where the public can be confident that engineering decisions affecting their lives are made by qualified and ethically accountable professionals.

NSPE values teamwork, unity, and fellowship across all disciplines and all levels of the engineering team. NSPE is committed to diversity and inclusion, ensuring the profession is a reflection of society.

NSPE is an Equal Employment Opportunity employer.

About Cessna & Associates, LLC

Cessna & Associates, LLC is a boutique HR consultancy partnering with mission-driven nonprofit organizations. Our goal is to identify the best potential candidates that the market has to offer.