Associate Director of Alumni Communications & Marketing

American University

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

Department:

Campaign Engagement

Time Type:

Full time

Job Type:

Regular

FLSA Status:

Exempt

Work Modality:

Hybrid 01 (On Campus 3-4 Days/Week)

Union:

Excluded

Job Description:

Summary:

The Associate Director of Alumni Communications and Marketing supports the production of strategic high-quality, brand-consistent marketing communications that engage the University’s 150,000+ living alumni—with the goal of transforming them into potential volunteers and donors, and to enhance the university’s reputation. The Associate Director reports to the Director of Advancement Communications to support the development, implementation, and management of overarching and segmented communications strategies and marketing plans to engage and inform alumni. This individual will design and implement communications and marketing plans to support various Alumni Relations programs and events.

In performing these activities under the direction of the Director of Advancement Communications, the Associate Director will manage the print collateral and online communication vehicles that the Office of Alumni Relations uses to communicate with alumni. This includes working closely with the Associate Director of Alumni and Digital Communications to manage the daily operation of e-mail communications (including e-mail blasts and ongoing newsletters). With partners in Advancement Communications and University Communications and Marketing, the Associate Director will develop and maintain alumni web site content, stay abreast of current and new technologies, and build upon the programs that are in place to increase the engagement level of all alumni. This position reports directly to the Director of Advancement Communications, supervises work-study students.

Essential Functions:

• Support the development, implementation, and management of overarching and segmented communications strategies and marketing plans to engage and inform alumni through digital, print communications, and social media.
• Work with the Associate Director of Alumni and Digital Communications on policies and procedures to govern creation, distribution, and analysis of e-mail communications.
• Oversee the creation, implementation, and maintenance of web content designed to engage alumni and advance strategic goals.
• Serve as administrative liaison to university offices engaged in the revision and updates to AU’s Alumni Website.
• Partner with the Associate Director of Advancement Communications to create an integrated web presence across University Advancement webpages.
• Write news and events, update images, review and revise stock content.
• Utilize analytics to assess overall effectiveness of the site and to direct changes.
• Assist the American University Alumni Board President in writing a monthly message for inclusion in Alumni Update.
• Liaise with UCM and Advancement Comms creative team to manage collateral needs that support Alumni Relations objectives.
• Support for American University Alumni Awards and American University Notable Alumni by drafting communications and marketing plans and project managing the collateral production for the Alumni Awards Event, and marketing the nomination process.
• Work with UCM to generate alumni-related content for American magazine when necessary (class notes, alumni stories, and projects as needed); serve as liaison on print communication pieces.
• Work with colleagues in Advancement Communications, University Communications and Marketing, Annual Giving, AU’s schools and colleges, Campus Life, and other units with alumni communication needs.
• Provide guidance, when necessary, to communications received to the general alumni account.

Supervisory Responsibility:

The Associate Director of Alumni Communications and Marketing may supervise work-study students.

Competencies:

• Prioritizing and Organizing
• Supporting Coworkers
• Developing Plans
• Displaying Creativity
• Driving Continuous Improvement
• Evaluating and Implementing Ideas
• Acquiring and Analyzing Information
• Making Accurate Judgments and Decisions

Position Type/Expected Hours of Work:

Full-Time
35 hours per week
Willingness to work some nights and weekends

Salary Range:

$70,000 – $77,800 annually

Required Education and Experience:

• Bachelor’s degree
• Minimum 3-5 years of experience in writing, with strong relevant technical background required
• Strong writing, editing, web-management, and project management skills; attention to detail
• Ability to work independently in a fast-paced, deadline-oriented environment

Preferred Education and Experience:

• Knowledge of HTML, Photoshop, email marketing platforms, and content management systems preferred

Travel Required:

Occasional travel may be required outside of the metropolitan Washington, D.C area.

Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite. Click here to learn about American University’s unique benefit options.

Other Details

• Hiring offers for this position are contingent on successful completion of a background check.
• Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.
• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• American University is an E-Verify employer.

Current American University Employees

American University current employees must apply through their employee Workday account. If you are a current employee at American University, please log into Workday and select the Find Jobs report which will take you to our internal career listings.

Contact Us

For more information or assistance with the American University careers site, email [email protected].

Equal Opportunity Statement

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively “Protected Bases”) in its programs and activities.

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