European Digital Advocacy Summit 2025 #EUDAS25

European Digital Advocacy Summit 2025 | 3 – 4 December 2025

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At a time when technological developments are becoming increasingly critical for public affairs success, the European Digital Advocacy Summit 2025 (EUDAS25) is the essential gathering for professionals who want to stay ahead of the curve. Each year we bring together public affairs leaders, strategists, communication experts, and policy practitioners – representing leading European companies, trade associations, and multinational organisations – to examine how emerging tools, platforms, and mindsets are transforming how advocacy is done.

EUDAS25 will offer two half-days of interactive panel discussions, case studies, and skills-based workshops. Attendees will be able to exchange new ideas, sharpen their practice, and leave with a toolkit they can put to work immediately. Whether it’s breaking through the noise with digital storytelling, adapting to AI-powered policy monitoring, managing ethical challenges, or integrating new media and analytics into strategy – this conference is for those who want to harness new technologies and ideas to bring their advocacy impact to a new level.

Join us to gain insights, build your network, and engage in meaningful debate on topics such as:

Turning Artificial Intelligence into business advantage: Which AI strategies, tactics and tools are helping companies and associations gain a competitive edge
Skills & cultural transformation: Which new capabilities (data literacy, digital storytelling, experimentation) matter most in the years ahead
Measurement & impact: How to use analytics, sentiment tracking, dashboards and network mapping to prove value and drive decisions
Emerging engagement channels & strategies: Campaigning case studies from fellow public affairs leaders to inspire you with new ideas and impactful tools
Authentic storytelling & trust: How businesses and associations can craft narratives that resonate, build credibility and connect with stakeholders
And more

DAY 1

(Renaissance Hotel)

08:30 – 09:00

Registration & Coffee / Welcome Networking

09:00 – 09:30

Keynote: The Future of Public Affairs in the Age of AI

We will hear a global public affairs leader’s perspective on how AI and tech acceleration are reshaping the public affairs landscape today, what that means for businesses, and key takeaways for the present and future of our profession.

9:30 – 9:45

Networking Break

9:45 – 10:30

Panel 1: Turning AI into Public Affairs Advantage

This strategic panel discussion will explore how public affairs teams are adopting AI, how they’re leveraging technology as a competitive advantage, and how they can navigate challenges and seize opportunities looking ahead.

10:30 – 10:45

Networking Break

10:45 – 11:30

Panel 2: Managing Complexity in a New Digital Era

This session will discuss how teams can prepare for and manage new types of challenges triggered by, among others, misinformation, AI-generated deepfakes, and real-time media and social media cycles, in an increasingly digital and complex public affairs environment.

11:30 – 11:45

Networking Break

11:45 – 12:30

Panel 3: Emerging Campaign Trends – Sharing Ideas, Tools and Platforms for Impact

Panelists will share insights on innovative advocacy campaigns, approaches to measuring value and impact, the evolving landscape of political communication in a world of expanding AI capabilities, and how teams of all sizes are using new tools and platforms to engage effectively.

12:30 – 13:15

Wrap Up & Adjourn for networking lunch

DAY 2

(Ambiorix Center)

08:30 – 09:00

Registration & Coffee / Welcome Networking

09:00 – 10:00

Workshop session: AI Tools in Practice for Public Affairs

This workshop session will focus on exploring use cases for addressing a variety of everyday challenges, from stakeholder mapping and scenario simulation to strategic planning and content creation. Speakers will also benchmark the use of AI among European public affairs professionals and discuss ways to integrate these tools ethically and effectively into real-world public affairs workflows.

10:00 – 10:15

Networking Break

10:15 – 11:15

Use Case Snapshots: Roundtable “AI for Public Affairs in Practice”

In this interactive roundtable, participants will share short, real-world examples of how their teams are using AI in public affairs. The session will encourage open discussion, peer feedback, and the exchange of lessons learned on scaling and improving AI use.

11:15 – 11:30

Networking Break

10:15 – 11:15

Bringing It All Together: Strategy, Story & Metrics in a Tech-Infused World

This final session will connect strategy, storytelling, and metrics to help public affairs and communication executives understand how they can integrate their digital toolkit to develop integrated advocacy campaigns that deliver measurable results.