Skip to main content

Impact – December 2025

Impact

December 2025

Inside Elections’ Nathan Gonzales examines the importance of the primaries in a partisan election cycle and which early primaries are the most critical.

Invisible barriers along the advocacy journey can create friction and derail even the most motivated audiences. The Council’s Laura Brigandi looks at three ways to reduce friction and boost participation.

(Advertisement)

Deliver your message to the right legislators, regulators, and policy makers with Cross Screen Media’s advanced audience targeting and measurement solutions.

The deputy director of government relations with the U.S. Tire Manufacturers Association discusses how his knowledge of policy shifted when he left Capitol Hill to work for a trade association, what he gained from his time as a Foundation Fellow and why stressful situations energize him.

Thinking about starting a Substack? The Teamsters and other organizations are jumping in. With 1.3 million members, the union launched its own newsletter to bypass legacy media and speak directly to supporters. Here’s why this move and others signal a bigger shift in how organizations communicate — and what it means for you.

(Advertisement)

Today is your last chance to secure your best pricing for the National PAC Conference! Join us in Tampa, Florida for practical, real-world insights from PAC leaders who are driving stronger engagement, smarter strategy and better results. Walk away with ideas you can put to work immediately.

Stay current on the latest career moves across the public affairs community. This month’s updates include new roles at Rolls-Royce, American Beverage Association, TikTok, eBay, Pfizer, Shopify and more. Browse the full list to see who’s stepped into new positions and where they’ve landed.

Snap of the Month

The Council staff wish you happy holidays!

EDITOR: Laura Horsley
ART DIRECTOR: Conrad Tolosa
ASSOCIATE EDITORS: Helen Taylor
ASSISTANT EDITOR: Karla Chiang-Solis
CONTRIBUTING EDITORS: Alan Pell Crawford, Laura Brigandi

Published December 2025
Contact us at [email protected]

Whether you’re building cutting-edge campaigns, engaging communities on social, mobilizing advocates, or exploring the power of new AI tools, THIS is where the future of advocacy comes alive.