Regional Communications Manager

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world’s largest humanitarian network?

Join us—Where your Career is a Force for Good!

**Job Description:**

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

We are looking for a Regional Communications Manager for our South Florida Region located in Miami. This position is not eligible for relocation assistance.

At the American Red Cross, your uniqueness can shine!

**WHAT YOU NEED TO KNOW (Job Overview):**

Perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generation, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers.

Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State, and local regulations.

**WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities):**

**Media Relations:** Work with regional communications director, regional executive, executive director and others to execute media relations strategy, including maintaining excellent media contact relationships, news release writing and distribution, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross‑approved information, as appropriate. Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy.

**Public Affairs and Crisis Communications:** Support regional, divisional, and potentially national disaster public affairs activities. Provide training to regional disaster public affairs volunteers. May be required to deploy to support disaster response operations outside of home region or conduct public affairs volunteer training and development across the division.

**Social Engagement:** Implement a social media engagement strategy for the region that reflects regional priorities in alignment with the enterprise‑wide social media strategy. Produce relevant local content for regional web and social platforms.

**Marketing Support:** Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Encourage staff to be trained on and use Brand Central.

**Internal Communications:** Support development of strategic and change‑management communications.

**Volunteer Engagement:** Support the regional communications director in building, engaging, and supervising a regional communications and disaster public affairs volunteer team.

Individual contributor that is fully proficient in applying subject matter knowledge. Knowledge based on several years of experience in the field. Works independently and may instruct or coach other professionals.

**WHAT YOU NEED TO SUCCEED (Minimum Qualifications):**

**Education:** Bachelor’s degree required.

**Experience:** Minimum 3 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs, or related field.

**Management Experience:** N/A

A current, valid driver’s license with good driving record is required.

Good understanding of role and industry; applies specialized knowledge. Proficient in the role. Able to analyze possible solutions using standard procedures.

Outstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrated effective critical thinking and strategic planning. Strong organizational and multi‑tasking skills.

Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required.

Must be comfortable using website content management systems and other marketing tools.

Basic photography and videography experience preferred.

Willingness to serve as a media spokesperson required; experience as a spokesperson preferred. Strong teamwork and collaboration required.

Travel is required 40%.

*Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to the minimum education and experience combined (management experience cannot be substituted).*

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15 pounds and occasionally up to 30 pounds. The work environment consists of moderate noise (business office with computers, phones, printers, light traffic). The employee must be able to work in a small cubicle and sit at a computer terminal for extended periods.

**DISCLAIMER:** The above statements describe the general nature and level of work being performed. They are not intended to be an exhaustive list of responsibilities, duties, and skills required.

**WHAT WILL GIVE YOU THE COMPETITIVE EDGE (Preferred Qualifications):**

Videography
Editing skills
Photography
Strong written skills
Balance of working in team or independently
Experience with media relations
Familiarity with social media trends and skills
Creative mindset

**BENEFITS FOR YOU:**

We take care of you, while you take care of others. As a mission‑based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you balance home and work. With our resources and perks, you have amazing possibilities at the American Red Cross.

• Medical, Dental, Vision plans
• Health Spending Accounts & Flexible Spending Accounts
• PTO + Holidays
• 401K with 5% match
• Paid Family Leave
• Employee Assistance
• Disability and Insurance: Short + Long Term
• Service Awards and recognition

Apply now! Joining our team will provide you with the opportunity to make your career a force for good!

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act, and any other applicable state and local laws.

AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.