Director, Marketing & Brand

## About the National Multifamily Housing Council
Based in Washington, DC, NMHC is a national association representing the interests of the larger and most prominent apartment firms in the U.S. NMHC advocates on behalf of rental housing, conducts apartment‑related research, encourages the exchange of strategic business information, and promotes the desirability of apartment living. NMHC’s members are the principal officers of firms engaged in all aspects of the apartment industry, including ownership, development, management, and financing. More information about the Council is available at nmhc.org.

## Position Summary
The Director, Marketing & Brand collaborates with internal and external clients to lead and develop NMHC’s (and its affiliates’) marketing and communications initiatives and organizational brand implementation, including event marketing, product promotion, membership recruitment and overall brand awareness.

## Essential Duties
– **Event and branding planning** — Partner with NMHC, RETTC and HSC staff across all departments to identify objectives, timelines, staffing, resources, metrics and work plans for event, product and branding marketing programs.
– **Marketing timelines** — Create plans and timelines for marketing events, reports and other resources.
– **Creative development** — Oversee the creation of advertisements, mailers, emails and other creative materials to support brand awareness and various marketing goals.
– **Campaign workflow management** — Manage workflow of campaigns across multiple channels through all aspects of creative development and production.
– **Brand management** — Manage the day‑to‑day use of brand.
– **Analytics and reporting** — Create tracking reports and identify analytics to make data‑driven decisions.
– **Email marketing schedules** — Maintain overall email‑marketing schedules.
– **Marketing automation oversight** — Manage and maintain NMHC’s marketing automation software (HubSpot), the hub of NMHC email contacts and primary means for member communication.
– **Social media management** — Manage and oversee NMHC’s (and its affiliates’) social media presence across all platforms, ensuring consistent brand voice, tone and messaging.
– **Content calendar development** — Develop and maintain social media content calendars, coordinating with internal stakeholders to align posts with organizational priorities, campaigns and events.
– **Engagement monitoring** — Monitor social media channels for engagement opportunities, track performance metrics and leverage analytics to optimize content strategy and inform data‑driven decisions.
– **Team supervision** — Supervise and mentor junior‑level employees.
– **Additional duties** — Other duties as assigned.

## Other Requirements
Attend meetings as necessary. Some travel may be required.

## Skills and Knowledge Requirements
– **Marketing or communications degree** — Degree in marketing, communications or related field.
– **Professional experience** — At least four to five years of experience working in marketing, communications or similar role.
– **Creative software proficiency** — Experience with Adobe Creative Cloud or similar products.
– **CMS and digital publishing** — Experience working with content management systems, digital publishing and marketing automation platforms.
– **Social media management** — Demonstrated experience managing organizational social media accounts across multiple platforms (e.g., LinkedIn, Instagram, X/Twitter, Facebook), including content creation, scheduling and community engagement.
– **Prioritization and multitasking** — Ability to prioritize, work well under pressure and handle multiple tasks within tight deadlines. Experience with HubSpot, Feathr and iMIS preferred but not required.
– **Attention to detail** — Organized with an eye for detail.
– **Creativity and learning** — Creativity, curiosity and a commitment to continued learning.

## Equipment & Material Requirements
Broad computer skills, including proficiency in Microsoft Word, Excel and PowerPoint. Familiarity with spreadsheets, presentation software and graphics programs.

## Application Instructions
To apply for this position, please submit the following materials:

– Cover Letter
– Resume
– References

Please send materials to **[email protected]** with the subject line:
**Director, Marketing & Brand – [Your Last Name]**