Senior Manager, Social Media

## **About UnidosUS**

UnidosUS is a nonprofit, nonpartisan organization that serves as the nation’s largest Hispanic civil rights and advocacy organization. Since 1968, we have built a stronger America by creating opportunities for Latinos and breaking down barriers to expand economic and social progress for all. UnidosUS partners with an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico. For more information on UnidosUS, visit [www.unidosus.org] or follow us on Facebook, Instagram, LinkedIn, X and Threads.

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## **Summary**

UnidosUS seeks a social media professional to help lead the strategy, voice, and growth of the organization’s social media presence across all platforms. Reporting to the Director, Social Media, and working in close partnership with media relations and executive communications teams, the Senior Manager will help set and implement the vision for how UnidosUS shows up online—building audience, deepening engagement, and ensuring the Latino perspective is inserted into the national dialogue on breaking news, current affairs, and the issues that matter most to our community.

The Senior Manager will work collaboratively to help develop and implement daily content creation and execute platform management that raises awareness and drives engagement among key audiences. The ideal candidate is a strategist and a storyteller: someone who understands how narratives move across platforms, who helps translate complex policy with minimum supervision into written and video content that resonates with both English- and Spanish-dominant audiences, and who thrives in a fast-paced media environment.

**Location:** Hybrid position based in Washington, DC. Employees are expected to work onsite two days per week, with Tuesdays designated as a common in-office day. Additional in-office days may be required as needed.

**Salary:** $90,000–$105,000

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## **Essential Functions**

### **Strategy and Execution**

– Apply knowledge and concepts of social media to develop and manage project plans and daily activities under deadline.
– With knowledge of mobile-first graphic design and video production, manage end-to-end video production for social platforms, including scripting, shooting, and editing short-form videos.
– Work effectively across functional teams in managing institutional social media strategies, including scheduling organic posts, drafting copy, designing simple graphics or videos, and reporting results.
– Create, update, and socialize detailed project schedules in Monday.com to provide transparency and keep internal team members informed on project status at key milestones.

### **Content and Campaigns**

– Help manage the social content calendar and develop original, platform-native content, short-form video, graphics, copy, and live coverage under the supervision of the Director of Social Media.
– Support digital campaigns tied to legislative and policy moments, civic engagement cycles (e.g., voter registration), institutional events such as the UnidosUS Annual Conference, and Affiliate Network spotlights.
– Ensure content is culturally relevant and bilingual where appropriate, reflecting the diversity of the Latino community in the United States and Puerto Rico.
– Work with the Director of Social Media and executive communications team to align institutional messaging with the President/CEO’s social media channels.

### **Rapid Response and Reputation**

– Help execute a robust rapid-response capability: monitoring breaking news, identifying real-time opportunities, and deploying timely content that shapes narratives on issues affecting Latinos.
– Use social listening tools (e.g., Sprout Social, Talkwalker) to track conversations, newsmakers, influencers, and mis/disinformation targeting Latino communities, as well as sentiment around UnidosUS priorities.
– Support coordination with policy and communications leadership, media relations, and executive communications teams on crisis communications, ensuring consistent messaging across channels.

### **Partnerships and Community**

– Support relationships with digital creators, influencers, and partner organizations to expand reach with new audiences, including younger demographics.
– Help develop and share social media guidance, toolkits, and amplify local stories to support the UnidosUS Affiliate Network.
– Support development of two-way engagement with followers, moving audiences from awareness to action.

### **Measurement and Optimization**

– Help develop KPIs and regular reporting on audience growth, engagement, reach, conversion, and campaign performance; translate analytics into actionable insights.
– Support ongoing testing and optimization of content formats, posting strategies, and paid spend.

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## **Required Qualifications**

– Bachelor’s degree in communications, marketing, journalism, related field, or equivalent experience.
– Minimum 5 years of experience in social media or digital communications, ideally in advocacy, political, nonprofit, media, or agency settings, including multimedia content creation (photo, video, audio, graphics).
– Demonstrated success executing social strategies that grew audiences and drove measurable engagement and action.
– Familiarity with major platforms (Instagram, TikTok, X, Facebook, LinkedIn, YouTube, Threads, Bluesky) and their analytics, advertising, and publishing tools.
– Experience with social listening and management tools (e.g., Sprout Social, Talkwalker), Adobe Creative Suite, Canva, and short-form video production/editing.
– Experience in rapid-response environments and operating across platforms in fast-moving, news-driven contexts.
– Strong writing and editing skills, able to translate complex policy into clear, compelling platform-native content.
– Demonstrated experience with and knowledge of the Latino community.

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## **Preferred Qualifications**

– Previous supervisory experience.
– Bilingual (Spanish/English).

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## **Skills and Abilities**

– Steadfast commitment to UnidosUS mission, vision, and values: Excellence, Respeto, Accountability.
– Commitment to supporting and advancing the needs of the U.S. Latino community and Latino nonprofit organizations.
– Good judgment and discretion; calm under pressure.
– Strong project management and multitasking skills with attention to detail.
– Collaborative team player with strong interpersonal skills.
– Commitment to excellence and high standards.
– Flexibility to work occasional evenings/weekends and travel for institutional events.

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## **Competencies**

– **Analytical:** Synthesizes complex information; researches data; uses intuition; designs workflows.
– **Design:** Generates creative solutions; translates concepts into images; applies design principles.
– **Project Management:** Develops plans; coordinates projects; communicates changes; meets deadlines.
– **Oral Communication:** Speaks clearly; listens well; responds effectively; presents in groups.
– **Written Communication:** Writes clearly; edits for accuracy; adapts style; interprets information.
– **Technical Skills:** Assesses strengths; pursues development; shares expertise.
– **Teamwork:** Balances responsibilities; welcomes feedback; builds team spirit.
– **Strategic Thinking:** Develops strategies; analyzes competition; adapts to changing conditions.
– **Planning/Organizing:** Prioritizes tasks; uses time efficiently; sets goals; develops action plans.
– **Innovation:** Displays creativity; meets challenges resourcefully; develops new ideas.

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## **Physical Demands and Work Environment**

– Complete detailed forms and reports accurately.
– Coordinate multiple tasks simultaneously.
– Perform repetitive motion activities.
– Sit for long periods; frequently stand and walk.
– Utilize hand and finger dexterity.
– Frequently talk or hear.
– Occasionally lift/push up to 25 pounds.
– Use visual acuity for equipment operation and reading technical information.
– Work environment noise level ranges from quiet to moderately loud.

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## **COVID-19 Considerations**

UnidosUS follows CDC guidance and strongly encourages employees to stay up to date on vaccinations and practice preventive measures to support well-being and maintain a healthy work environment.

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Employment with UnidosUS is contingent upon successful completion of a background screen.

**Equal Opportunity Employer:** All qualified applicants will receive consideration without regard to race, color, national origin, marital status, religion, gender, age, disability, sexual orientation, gender identity or expression, personal appearance, family responsibilities, political affiliation, or enrollment in an educational institution.

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