Associate Brand Manager, US Marketing

## Job Description

Are you passionate about bringing innovative and impactful local marketing campaigns to life, while building a beloved brand for the future?

Bring your marketing passion to our team to deliver on our mission and support and deploy local brand marketing in partnership with media, licensing and retail partners to drive brand health and sales growth in the U.S. Market!

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## Core Responsibilities

### Franchise/Brand Marketing Planning, Implementation & Project Management (60%)

– In partnership with US Brand colleagues, manage internal and external agency partners to deliver localized, integrated marketing plans that drive brand equity, build active share (penetration), re‑activation (repeat purchase), and frequency for the LEGO® Group.
– Input into the annual U.S. Marketing objective‑setting process and communications planning to ensure efficient and effective marketing plan executions for the LEGO® brand.
– Collaborate with other marketing teams to optimize platform integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies.
– Foster strong internal relationships with the customer teams to deliver integrated activation plans across channels and platforms.
– Support Brand Manager in managing partnership (agencies, IP, and vendor) relationships as designated brand responsibilities require.

### Business Management (40%)

– Manage budgets and financials related to marketing campaigns and overall business health.
– Constant analysis and evaluation of brand and campaign performance and initiate corrective actions where necessary; provide learnings and input to the integrated marketing teams for future program development.
– Establish best retailer strategies in conjunction with the sales/customer teams and provide support for customer sell‑in of critical marketing programs.
– Work closely with the customer, trade marketing, and eCommerce teams to build coherent shopper activation plans and consumer insights to drive performance.

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## Play your part in our team succeeding

Bring your marketing expertise to our team to deliver on our mission to inspire and develop the builders of tomorrow! This role presents the opportunity to deploy local marketing initiatives in partnership with media, brand, licensing, and retail partners to drive brand health and sales growth in the U.S. Market.

The U.S. Marketing department is responsible for crafting and fostering consumer demand by converting consumer, shopper, and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus.

This individual will join the U.S. Brand Management team as an Associate Brand Manager, serving as a lead on activation, measurement, and evaluation of the US BU annual marketing programs and campaigns to drive brand equity and sales growth.

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## Do you have what it takes?

– Proven experience in a marketing role, ideally in CPG, entertainment, or technology marketing; agency experience a plus.
– Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health.
– Effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization; appreciates strength in working with people from diverse backgrounds.
– Experience driving strong retail partner relationships and executing marketing programs to build joint commercial value with larger retailers.
– Proven success in driving meaningful innovation; consistently seeks new ideas and new approaches, not shying away from taking educated risks.
– Demonstration of strong media skills, including digital marketing, understanding of all major channels, critical metric setting, and measurement.
– Ability to deliver multiple priorities simultaneously at scale with speed and on budget.
– Outstanding presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues.
– High‑level proficiency in Microsoft Office, especially Excel and PowerPoint, in order to drive quality business analyses and communication.
– Domestic travel required.

### Nice to Have

Additional experience in digital marketing, trade marketing, public relations, or key account management a plus!

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## Additional Details on This Position

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3‑day‑in‑the‑office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

No relocation assistance is offered for this position.

#LI-SW2
#LI-Hybrid

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## Compensation

The salary for this position has a range of $84,488.00 – $126,732.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

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## What’s in it for you?

Here are some of what to expect:

– **Family Care Leave** – Enhanced paid leave options for those important times.
– **Insurances** – All colleagues are covered by life and disability insurance for protection and peace of mind.
– **Wellbeing** – Access to the Headspace App and wellbeing initiatives and programs run by local teams.
– **Colleague Discount** – From day 1 you qualify for our generous colleague discount.
– **Bonus** – When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
– **Your workplace** – You’ll be assigned a primary workplace location (office, store, or factory). Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss policy and role eligibility during recruitment.

We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g., sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion, and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, contributing to building a sustainable future, and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as part of our drug‑free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement: LEGO Systems endeavors to make [www.LEGO.com/jobs] accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the HR Service Desk at 1.860‑763‑7777, option #3. These communication channels should be used only for accessibility issues, not job inquiries.

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Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.

Apply here