From Volume to Value: The Future of Grassroots

Webinar

From Volume to Value: The Future of Grassroots

December 10, 2026
2 – 3 p.m. ET

For decades, grassroots programs have relied on action volume as a primary measure of success. But as legislative offices face overwhelming levels of correspondence and AI makes it harder to distinguish genuine engagement from manufactured activity, authentic, personalized outreach has become more important than ever. Join us to learn how successful organizations combine reach with specificity, credibility and sustained relationships to balance scale with substance.

In this program, you’ll learn how to:

    • Make a message or interaction stand out to a legislative office
    • Balance scalable advocacy with more personalized, higher-value engagement
    • Use alternatives and complements to mass alerts to create meaningful impact and measure their effectiveness

Speakers

Speakers coming soon!

This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management.

Register

Members: FREE
Nonmembers: $125

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Laura Brigandi
Senior Manager, Advocacy Practice 
202.787.5976 | [email protected]

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