Communications & Marketing Manager

Internal Number: 4

General Purpose of the Position

This position is responsible for leading the development and execution of comprehensive communications and marketing strategies to enhance the association’s visibility and member engagement. This position is an essential part of the team and will play a crucial role in promoting the many advocacy, education, and operational programs at the association. This position will involve performing all aspects of communications and marketing, including maintaining relationships with key media figures, amplifying AMRPA policy initiatives, securing opportunities for AMRPA to share our perspectives on policy issues, crisis communications management, and expanding awareness of AMRPA in general. This position reports directly to the AMRPA President.

Responsibilities

Develop and implement communications strategies to support AMRPA’s policy agenda and enhance AMRPA representation with policy media, which may include press statements, reporter outreach, background briefings, one-pagers, social media content, member-facing summaries, website copy, op-eds, or other materials designed to increase visibility of AMRPA’s policy leadership
Build robust relationships with key media figures and journalists with focus on healthcare issues and public policy
Ensure AMRPA is well-represented and positioned to provide its input and perspective on issues involving IRFs, post-acute care reform, and/or other issues affecting Association members
Develop crisis communications plan, core message framework, and support readiness
Monitor national, trade, Capitol Hill, CMS, and healthcare policy media for coverage involving IRFs, post-acute care, and AMRPA policy priority issues
Develop and implement marketing plans to promote and expand awareness of AMRPA’s member services programs, conferences and educational offerings, and activities
Monitor and analyze marketing performance metrics to evaluate the success of campaigns and make data-driven decisions for continuous improvement
Manage the association’s social media presence, creating captivating content, engaging with AMRPA members, and driving audience interaction across various platforms
Develop editorial calendar aligning communications with both policy milestones and AMRPA operations-focused content
Responsible for directly handling or ensuring all AMRPA created PowerPoints, presentations, videos, reports, website content, and other materials are visually professional and polished
Respond to phone and email inquiries from members and prospective members about ‎specific and general ‎association inquiries
Stay well informed about member organizations and relevant developments within the medical rehabilitation field
Other duties as assigned that align with the mission and vision of the organization

Qualifications

Bachelor’s degree is required
4-6 years of professional experience in a similar capacity, preferably association or non-profit management; Hill experience a plus.
Demonstrate existing relationships or ability to establish relationships with healthcare, Medicare, congressional, regulatory, and trade press reporters
Strong customer service orientation and the ability to interact effectively with members and customers on the phone, through email communications, and in-person at events
Polished communication skills, both written and verbal
Experience with social media platforms in a business context as well as email marketing platforms
Strong attention to detail, follow through, proactive communication both internally and externally, and organizational and planning skills is required
Efficiently manage multiple projects, prioritizing deliverables through effective communication and established processes
Proficient in Microsoft Office products (Word, Outlook, PowerPoint, Excel), CRMs (Word Press, Salesforce), Canva, and databases (Association Management Systems)
Ability to learn new technology and software required
Reliability in maintaining established schedule, managing time and priorities, and meeting commitments and deadlines
Proactive and collaborative working style

Email [email protected] for more information on how to apply.