May 2, 2018
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual
Hyper-partisanship, midterm elections and high-stakes policy debates will be keeping government relations professionals on their toes. And success may be tied to having the right assets at the right time and in the right place.
Featured Topic & Speakers
This workshop will look at the unique challenges of 2018 and provide best practices and key insights for assessing:
- When contract lobbyists or consultants are more effective than a full-time employee
- Effective RFPs and finding the right fit
- The potential impact of midterm elections on government relations needs across industries
- Strategies for managing consultants after hire, including setting expectations for communications, deliverables, and outcomes
- Specific tools that help evaluate work product and show ROI
Nick DeSarno
Senior Manager, Digital & Communications Practice
Public Affairs Council
Dan Leary
Director of State Legislative Affairs
T-Mobile US
Brenda Mainwaring
Vice President, Public Affairs, Southern Region
Union Pacific Railroad
This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 2 credits toward your CAE application or renewal professional development requirements.
Agenda
10:00 a.m. Hiring and Managing Contract Lobbyists and Consultants
Our speakers will discuss best practices for identifying government relations needs, determining which types of assets will deliver necessary results, making the best hire and then managing that asset against goals – all in the unique context of 2018’s midterm elections:
Join us for timely insights on:
- Forecasting your needs for 2018 at all levels of policy making
- How to make the best hire – from RFPs to interviews to defining success
- Setting expectations for communications, deliverables and outcomes
- Managing the unique challenges of 2018, such as hyper-partisanship and high-stakes policy debates
Dan Leary
Director of State Legislative Affairs
T-Mobile US
Brenda Mainwaring
Vice President, Public Affairs, Southern Region
Union Pacific Railroad
11:00 a.m. Networking Break
11:15 a.m. Auditing, Measuring, and Demonstrating ROI
Did your contractors achieve the goals for which they were hired? This session will dig into specific tools and metrics that leading government relations managers rely on to determine if their lobbyists and consultants are getting the job done.
Specifically, this session’s thought leaders will share:
- Formal and informal assessment tools for evaluating contract lobbyists and consultants
- How those tools are interpreted in the context of short and long-term goals
- Insights on translating those metrics internally to demonstrate success and show value for the investment
- How to decide who to retain, who to release, and how to communicate these decisions
Nick DeSarno
Senior Manager, Digital & Communications Practice
Public Affairs Council
12:15 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1518708576833{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]