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Custom Presentations and Training for Members

Our staff in Europe and the U.S. can provide customized presentations and training. Members can request free briefings, as well as robust, customized training and presentations for a reduced fee. Cost depends upon the complexity of the presentation, duration of the event, location and amount of preparation required.

Our team is happy to discuss your needs and create a customized program for your organization.

Potential topics include:

  • Using digital tools and AI for advocacy and thought-leadership
  • Policy and risk communications – from strategy to implementation
  • EU public affairs trends
  • How the EU works — in general and from your industry’s perspective
  • EU policy-making process and how to engage with it
  • The use of social media for advocacy
  • Measuring public affairs’ value
  • Maximizing international public affairs capabilities
  • Working with the European media
  • Advocacy at the EU and member state level
  • Best practices across all areas of public affairs, including procedures and “comitology”
  • Thought leadership and content creation through public affairs
  • Strategic communication for public affairs

Testimonials

“

Congratulations for the excellent event you organised yesterday. I was really impressed by the quality of the members of PAC and the discussions.
It opened a new “transatlantic” vision of European public affairs for me.

Kathleen Figueiredo LaissyBrussels Public Affairs Forum
“

As a North American-based member of the Public Affairs Council, I have experienced firsthand the immense benefits of their European office in Brussels. The strategic insights and tailored support offered by the Brussels team have been invaluable in navigating the complex landscape of European public policy and regulatory affairs.
Their expertise and proactive approach enable us to effectively engage with key stakeholders and policymakers across Europe, ensuring our voice is heard on critical issues. The seamless coordination between the North American and European offices enhances our global advocacy efforts, making it easier to align our strategies and achieve our objectives.
The Brussels office’s commitment to serving members on both sides of the Atlantic is evident in their comprehensive services and dedication to our success. I highly recommend the Public Affairs Council’s European office for any North American organization looking to expand its influence and understanding within the European Union.

Misti RiceBrussels office
“

The tour was amazing and one of the best learning opportunities ever. I’ve been suggesting PAC to many who are navigating the public affairs career space. Much easier to contextualize than going back to school for a degree. So well done to you all!!

Taimi ItembuBrussels Study Tour
“

What I’ve found is a lot of great information and very informative speakers who’ve helped me look a little more creatively at the outreach work I’m doing, as well as the content I’m providing to our stakeholders.

Asenith Dixon BellEuropean Digital Advocacy Summit 2025
“

Visiting the EU institutions gave us a first-hand look and the opportunity to interact with people from the European Commission and the European Parliament. This helped us better understand the process and flow of legislation and regulations, how they impact different member states, who is at the table, and who the major stakeholders are as the policy-making process unfolds.

Roberto RosasBrussels Study Tour 2025
“

I’ve really, really appreciated the openness of the peers sitting in the groups, who have shared their expertise and experience very generously, offering concrete and pragmatic solutions. This is extremely valuable, especially at a time when uncertainty is very difficult to navigate in public affairs.

Vanessa Carpano - ChauvinBrussels Public Affairs Forum 2025

Questions?

João Sousa
Managing Director, International Practice
(+32) 476 63 95 03 | [email protected]