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Internal Public Affairs Academy

Internal Public Affairs Academy L’Oréal

Workshop: Managing Implementation in Public Affairs: Tools to Improve Team Success

Implementing a public affairs strategy successfully is at least as challenging as creating one. But how can you effectively engage in a multiplicity of tasks – from mapping key policy developments and engaging with the relevant stakeholders to overseeing advocacy campaigns while working collaboratively across teams? Join this online workshop to learn project and people management tools and strategies that you can immediately apply to your public affairs work and help you and your team ensure successful strategy implementation.

Speaker

Stacy Cook
Principal
Perception Learning

Digital Advocacy Campaigns in the EU – Case Studies, Insights and Lessons Learned

Technological developments have exponentially increased the number of digital tools available for public affairs and communication teams. At the same time, digital campaigning remains a communication process that is fundamentally about using messages and storytelling strategically to engage with, and persuade, your key stakeholders. Join this webinar to hear from experts and peers about the latest trends in digital advocacy in the EU, digital tools that will help you work smarter (and more effectively), and how to integrate them in your broader advocacy strategy.

Speakers:

Priscila-Lee Burke González
Communication Project Manager
European Parliament

Vanessa Terrier
Communication Director
SEC Newgate

Jean-Baptiste Boucher
Communication and IT Director
COPA COGECA

Establishing a successful global public affairs function is essential for strengthening your organization’s international presence and managing global risks. Join this workshop to discuss best practices for creating and implementing your global public affairs strategy.

Speakers:

Dasha Iventicheva
Senior Associate Director
APCO Worldwide

Leila Afas
Director, Global Public Policy
Toyota North America

Danielle Burr
Head, Public Affairs in North America
McKinsey & Company

Alex Wirth
Cofounder & CEO
Quorum

 

The above resources are made available to you only as a registered participant in the webinar.