Virtual Workshop: Creative PAC Communications and Solicitations

1:30 p.m. – Developing an Impactful Content Strategy 

PAC communications are meant to inform, engage and motivate.  Developing compelling content to be strategically dispersed is crucial to your PAC and advocacy success.  Providing distilled financial data or encouraging your eligibles to join your PAC can be difficult without a meaningful content strategy to support your program.  This session will ensure your PAC campaign materials focus on education while telling a persuasive story and demonstrating value.  

Join us and hear from PAC experts on how to: 

• Determine a solid content strategy that advances your program’s goals and helps motivate your PAC community 
• Identify best practices in content creation and distribution of meaningful visual content, including low-cost tactics versus what to invest in 
• Create a content calendar unique to your organization that optimizes key events, other communications and peak audience attention 

Gary Whidby
Sr. Director, Government & Political Affairs
Zurich North America

Kathleen Gamble
Director Political Affairs
American Trucking Associations

2:15 p.m. – Break 

2:30 p.m. – Running a Successful Solicitation Campaign   

Executing an effective solicitation plan requires strategy, creativity and proper planning. This session will focus on the essential elements, such as identifying the best mediums for outreach, target audience, budget and follow-up strategies to attract new donors and maintain previous ones for your PAC program.  

Hear directly from PAC practitioners on planning and executing successful solicitation campaigns, including:  

• Segmenting your eligible class and tailoring solicitations 
• Best practices for written PAC solicitations, while incorporating components such as visuals, videos, events and more  
• Creative ways of communicating incentives like PAC Match and incorporating key strategies such as peer-to-peer 
• Ways to turn your PAC presentations and pitches into engagement tools

Amie Adams
President
Dunn Associates

3:15 p.m. – Break 

3:30 p.m. – Case Studies in Impactful Content 

After examining how to structure and deliver your content strategy and solicitation campaigns, view first-hand examples of visual tools such as websites, videos and infographics PACs have used to convey information and value in a compelling way and across varied budgets.  Hear key insights and lessons learned from experienced PAC managers who have achieved increased participation through strategic communications and solicitations.   

Teresa Stepic
SVP, Client Relations
DDC Public Affairs

Meredith White
Manager, Government & External Relations
Zillow

4:15 p.m. – Adjourn