Virtual Workshop
Effective PAC Engagement Strategies
November 2, 2023
1:30 p.m.−3:45 p.m. ET
Having a well-developed engagement strategy for your PAC can be the difference between its growth and stagnation. Join us for ideas to keep your political program fresh and build an effective strategy that motivates donors.
1:30 p.m.
Communications and Segmentation to Advance PAC Strategy
When you have many stakeholders – association leadership, PAC board members, senior management and member companies – identifying where to target your time and resources can be challenging. In this session, we’ll explore:
- The impact of various stakeholder groups’ involvement and how to translate that into effective segmentation strategies
- Strategies for motivating different populations across seniority, age, industry and more
- Communication strategies to engage existing and prospective PAC donors
Public Affairs Council
2:15 p.m.
Break
2:30 p.m.
Boosting Your Incentive Strategy: Motivating and Engaging Eligibles
Motivating donors to give – and then to stay engaged – requires a thoughtful, developed incentive strategy that evolves over time. In this session our speakers will explore key tactics and considerations for building a robust recognition and rewards program, including:
- Evaluating donor club and giving level requirements, as well as offerings to get the most bang for your buck
- Assessing your eligibles’ priorities and determining what motivates them
- Best practices for integrating your incentives program into solicitation campaigns and PAC communications
American Land Title Association (ALTA)
Centene Corporation
3:45 p.m.
Adjourn
Public Affairs Council
American Land Title Association (ALTA)
Centene Corporation
This program is eligible for 2 PAC credits toward the Certificate in PAC & Grassroots Management .
Register
Membership Plus: FREE
Members: $289
Non-Members: $399
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Kristin Brackemyre
Senior Director, Public Affairs Practice
202-787-5969 | [email protected]