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Engaging Gen Z in PAC and Grassroots


Engaging Gen Z in PAC and Grassroots

May 2, 2024
2 p.m.−3 p.m. ET

Gen Z is the first generation of true “digital natives,” shaped by an environment of infinite content, immediacy and convenience. As this cohort enters the workforce, it’s critical to understand how to engage them as the next generation of PAC and grassroots advocates. We’ll set you up for success by showing how you can capture the attention of Gen Zers and motivate them to take action.

Learn More

In this program, you’ll gain insight into:

    • How the internet and social media shape Gen Z behaviors and values
    • Communication preferences of, and messaging that resonates with, younger generations
    • Ways to bridge generational gaps within your advocate base


Speaker coming soon

This program is eligible for 1 Grassroots credit toward the Certificate in PAC & Grassroots Management.


Members: FREE
Non-Members: $125

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Thank You To Our Sponsor!


Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]