Skip to main content

Measuring & Communicating Digital Metrics


Measuring & Communicating Digital Metrics

 March 20, 2024
2 p.m.−3 p.m. ET

Reporting your online advocacy and digital communications results to senior management can be challenging. This webinar will tackle how to collect and package the data you need for maximum impact.

Learn More

In this webinar, you will learn:

    • An overview of best-in-class tools for monitoring your digital campaigns
    • Setting campaign and program goals that drive success
    • Red flags you should be aware of when monitoring campaigns
    • Building reports that convey impact and tell a story


Dan Huber Leader, Digital Advocacy Operations
NextEra Energy
Joshua Wu Senior VP, Analytics & Intelligence
Powell Tate

This program is eligible for 1 Elective credit toward the Certificate in PAC & Grassroots Management and 1 Elective credit toward the Certificate in Public Affairs Management.


Members: FREE
Non-Members: $125

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]