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Measuring & Communicating the Impact of Your Global Function

Virtual Workshop

Measuring & Communicating the Impact of Your Global Function

April 10, 2024
10 a.m.−11:00 a.m. ET

Measuring and reporting on your global public affairs work in a way that resonates with senior management is critical to assess and convey impact, finetune your strategy, and garner internal support. Join this virtual workshop to learn more about methodologies, best practices and practical approaches for capturing the ROI of your global function.

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In this workshop you’ll gain insight into:

    • How to define ROI for public affairs
    • Setting up a methodology that works for your organization globally and why this process is essential for measuring impact
    • Tactics, metrics and best practices for capturing value, quantitatively and qualitatively
    • The feedback loop – improving your issues and stakeholder engagement strategies based on your measured impact
    • Communicating the value of public affairs internally in a language that resonates with the C suite and other key internal stakeholders

10:00 a.m.

Challenges and Opportunities for Global Public Affairs

With growing instability in the industry, it is essential to keep up with the changes affecting business in different geographic regions and their impacts on public affairs efforts. Huge advancements in technology in the past year alone have simultaneously made key stakeholders easier to reach and less trusting of influence and authority.

This session will focus on:

  • Trends to watch among global public affairs teams
  • Best-in-class structures for corporate, association and nonprofit teams to address new global needs and issues
  • Strategies for engaging global stakeholders during a time of instability and technological development
  • How you can anticipate and measure the impact of external challenges and opportunities in your public affairs operations
Meghann Curtis EVP, Head of Public Affairs for North America
Weber Shandwick
Misti Rice Executive Director of Government Affairs

11:00 a.m.


Meghann Curtis EVP, Head of Public Affairs for North America
Weber Shandwick
Misti Rice Executive Director of Government Affairs

This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.


Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


João Sousa
Managing Director, European Office
(+32) 476 63 95 03 | [email protected]