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Social Media for Advocacy

Virtual Workshop

Social Media for Advocacy

October 30, 2024
1:30 p.m.−3:45 p.m. ET

Whether you’re using Facebook, Twitter/X, LinkedIn, Instagram or another platform, social media is one of your most powerful advocacy tools at your disposal. When leveraged successfully, it can create opportunities to find, reach and engage advocates, recruit supporters and connect with policymakers.

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During this workshop, we will discuss:

  • The latest features of all major social platforms commonly used for advocacy and public affairs
  • How to develop a social media strategy to complement your organizational goals or advocacy agenda
  • How to craft content that resonates with different audiences and social platforms
  • Best practices for engaging your followers with calls-to-action and interacting with elected officials

1:30 p.m.

The Changing Social Media Landscape

New challenges are constantly arising in social media: Changing algorithms have made organic reach next to impossible on many social channels; platforms have put restrictions on political content surrounding the November election; and of course, TikTok faces a looming national ban – unless the company is either sold or succeeds in a court challenge. Our digital experts will help you navigate these challenges and determine the best strategy for your organization.

In this session, we will cover:

  • The latest legal and regulatory developments impacting your digital strategy
  • How to run a cost/benefit analysis of your social platforms that includes reputational risks
  • Using audience analysis to guide your paid advertising strategy

2:30 p.m.


2:45 p.m.

Social Media Content Strategy and Planning

Crafting a creative social media presence that engages your target audiences doesn’t happen overnight. Preparation and planning are key. Hear from a communications expert who will share how to:

  • Create a strategic social media campaign by setting target audiences, goals and key metrics
  • Utilize project management systems or tactics to break down silos and craft better social content
  • Build a content calendar and manage multiple content streams
  • Locate your audience and identify the content they want

3:45 p.m.


Speakers coming soon

This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.

* Qualifies for 2.25 CAE Credits through ASAE.
For more information contact [email protected]


Membership Plus: FREE
Members: $289
Non-Members: $399

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.


Laura Brigandi
Manager of Digital and Advocacy Practice
202.787.5976 | [email protected]