Virtual Workshop
Communicating to Audiences Under 40
March 12, 2025
1:30 p.m.− 3:45 p.m. ET
Younger generations have distinct value systems, political leanings and priorities that shape their expectations of businesses and their role in society. Learn how to successfully engage and advocate for your organization with this younger audience.
1:30 p.m.
The Habits and Issues of Younger Generations
Each generation experiences unique technological, social and economic landscapes, shaping how they share and consume information. The media diets and opinions of young people are more fractured than ever before, so what captures their attention and how can you reach them?
We’ll discuss:
- The key topics and trends that resonate with audiences under 40 compared to older demographics
- The specific online platforms Gen Z frequents and media content they consume
- Gen Z’s evolving expectations for brands, influencers and online communities
Morning Consult
2:30 p.m.
Break
2:45 p.m.
Communication Strategies and Best Practices
The media landscape is going through a massive shift. Some people might respond well to more traditional platforms and figures, and others may be somewhere brand-new. Hear from two expert practitioners on how they find and connect with diverse audiences across shifting demographics.
This session will focus on:
- Captivating and engaging a team of younger advocates for your long-term goals
- How to find your organization’s authentic voice when targeting young people
- The growing significance of user generated content, podcasts, collaborations and video
Chegg
American Bankers Association
3:45 p.m.
Adjourn
Chegg
Morning Consult
American Bankers Association
This program is eligible for 2 Elective credits toward the Certificate in PAC & Grassroots Management and 2 Elective credits toward the Certificate in Public Affairs Management.
Register
Membership Plus: FREE
Members: $339
Non-Members: $449
More Registration Info
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.
Questions
Alex Donovan
Manager, Public Affairs & Policy Communications
202.787.5978 | [email protected]