Skip to main content

Building and Managing Your Global Reputation

Virtual Workshop

Building and Managing Your Global Reputation

July 14, 2026
10:00 a.m.−12:15 p.m. ET

In 2026, an organization’s reputation is no longer a static shield but a dynamic, high-stakes asset that must be actively defended in a “post-truth” digital environment. This virtual workshop provides a masterclass for public affairs leaders on protecting brand integrity amidst hyper-partisan political shifts, AI-powered disinformation, and geopolitical dynamics. Gain the strategic tools to transform these complex reputational threats into business and leadership opportunities.

Read More

Key insights include:

    • The key elements of a strong global reputation and strategies for managing it across regions
    • Building strong relationships and communicating with international stakeholders
    • Identifying and mitigating global reputational risks

10:00 a.m.

Managing Global Teams

Learn practical approaches to managing teams across regions, aligning diverse perspectives and building strong relationships with international stakeholders while maintaining a consistent organizational voice. 

We’ll discuss: 

  • Understanding cross-cultural communication dynamics, collaboration styles and decision-making across regions
  • Developing strategies to align global teams while adapting messaging and engagement to local contexts
  • Building trust and cohesion across distributed teams in virtual and hybrid workplaces 

11:00 a.m.

Break

11:15 a.m.

Positioning Your Organization

Managing your organization’s operations and image can be difficult in a fast-moving policy and communications environment. We’ll focus on the practical skills needed to navigate complex relationships, strengthen credibility and advance organizational priorities through effective engagement and messaging. 

This session will cover: 

  • Mapping stakeholder landscapes to identify key decision-makers, influencers and opportunities for strategic collaboration
  • Building persuasive communication strategies for a range of audiences, developing clear narratives and delivering effective presentations
  • Strengthening negotiation and conflict management skills to navigate competing priorities and drive productive outcomes 
Kate Johansen, J.D. Vice Chair of External Relations
Mayo Clinic

12:15 p.m.

Adjourn

Kate Johansen, J.D. Vice Chair of External Relations
Mayo Clinic

This program is eligible for 2 Elective credits toward the Certificate in Public Affairs Management.

Register

Membership Plus: FREE
Members: $339
Non-Members: $449

More Registration Info

Additional discounts may apply to this meeting. These discounts may include:

For multiple registrants: A discount will apply to the standard member/nonmember rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.

Member discounts: Discounts for members are applied to all Public Affairs Council meetings.

Nonmembers: Join the Council today, and save by registering at the member rate and using the $300 new-member coupon you will receive. Contact our membership team for information about joining the Council.

Questions? Contact us at 202.787.5950.

Sign Up Now

Questions

Alex Donovan
Senior Manager, Global Affairs & Communications Practice
202.787.5978 | [email protected]

Conference Policies