1:30 p.m.

Building and maintaining trust today requires more than just a unified message; it requires a strategic, proactive blueprint. This session explores how organizations can establish a position of strength with the public and key stakeholders, particularly when navigating high-stakes political, social and operational challenges.

This session will focus on: 

• Proven strategies for cultivating and preserving organizational credibility during periods of crisis or intense public scrutiny
• How to identify and empower internal voices while fostering strategic alliances with influential third-party advocates
• Transitioning from “feel-good” PR to data-driven results by establishing clear goals for reputation management and stakeholder trust 

2:30 p.m.

2:45 p.m.

In an era of instant digital backlash, an organization’s strategic response and the plan that follows is just as critical as the message itself. This session focuses on the mechanics of high-pressure communication, examining how a values-based voice allows an organization to react decisively when reputations are on the line. Learn to move from defensive posturing to proactive narrative control in real-time.

This session will cover: 

• Transitioning toward a values-based strategy that remains stable even when navigating immediate external pressures
• Developing the agility to act quickly but with thought and intention during controversies
• Case studies of real-world examples where organizations managed their strategic response to recover or maintain stakeholder confidence 

3:45 p.m.