[vntd_hero_section images=”58567″ heading_dynamic=”Crisis Communications Workshop” subtitle=”” button1_label=”Register” button1_url=”#register” bg_overlay=”dark_blue” height=”custom” height_custom=”400″ heading_font_size=”55px” tooltips=”%5B%7B%22tooltip_title%22%3A%22Hello%20there!%22%2C%22tooltip_url%22%3A%22%23%22%2C%22tooltip_placement%22%3A%22top%22%2C%22tooltip_depth%22%3A%220.42%22%7D%5D”]
February 21, 2018
10 a.m.−12:15 p.m. ET
Washington, DC or Virtual
A public affairs or reputational crisis can happen to any company, profession or industry at any time in any place. Organizations must be prepared to quickly and effectively respond in an increasingly rapid communications cycle.
Featured Topic & Speakers
Does your organization have the tools and expertise to handle a public affairs crisis in the digital age? Hear from crisis communications experts on these issues:
- Best practices for using social media listening to monitor key online conversations between the public, policymakers, stakeholders, employees, the media and your organization
- Developing a strategic crisis communications plan to ensure your organization is properly prepared
- Building crisis communications capabilities and training internal staff at your organization
Michael Estevez
Managing Director, Public Affairs & Crisis Communications
Burson-Marsteller
Sam Huxley
SVP, Practice Chair, Risk & Business Strategy
LEVICK
Lisa Powers
Executive Vice President, Public Affairs and Communications
Personal Care Products Council
David Ward
External Affairs Manager
Baker Hughes, a GE Company
This program is eligible for 2 elective credits toward the Certificate in Public Affairs Management.
Agenda
10:00 a.m. Crisis Communications Planning and Training
A public affairs crises can emerge in otherwise calm waters at any time and from anywhere. How does this new landscape change crisis communications, and how can you keep your organization prepared? In this session, two seasoned crisis communications professionals will tackle these key topics:
- Creating a successful crisis communications plan and identifying potential pitfalls
- Understanding the key stages in successful crisis communications
- Distinguishing a “crisis” from an expected “complaint” and ensuring a proper level of response
- Identifying, managing and training spokespeople or influential third parties who can deliver your message
Michael Estevez
Managing Director, Public Affairs & Crisis Communications
Burson-Marsteller
Lisa Powers
Executive Vice President, Public Affairs and Communications
Personal Care Products Council
11:00 a.m. Networking Break
11:15 a.m. Crisis Communications in a Digital World
News breaks online first, and often the issue and conversation intensifies as a crisis persists. Luckily there are tools and tactics that help public affairs and communications professionals manage online reputational issues. In this session, we’ll examine:
- How to use social listening to identify public affairs and reputation issues online
- Building your organization’s online reputation, as well as identifying online supporters that bolster your reputation
- How “dark sites” and other digital tactics can help you respond quickly to issues
- Best practices for empowering and educating social media managers to respond appropriately to issues or alert other departments to potential crises
Sam Huxley
SVP, Practice Chair, Risk & Business Strategy
LEVICK
David Ward
External Affairs Manager
Baker Hughes, a GE Company
12:15 p.m. Adjourn
Event Location
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1507506690693{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]Public Affairs Council
2121 K Street, NW
Suite 900
Washington, DC 20037
Phone: 202.787.5950
*Participants joining the program virtually will receive an email one week beforehand with instructions for logging on to our web-based platform. On the platform, they will be able to listen and participate through any computer or internet-enabled device, see a video of the speakers, and ask questions and participate in the discussion via a chat box.[/vc_toggle]
Register
[vc_toggle title=”+ Click to expand” style=”text_only” size=”lg” css=”.vc_custom_1518708313068{margin-bottom: 0px !important;padding-bottom: 0px !important;}”]- Members: $289
- Non-Members: $399
Additional discounts may apply to this meeting. These discounts may include:
For multiple registrants: A discount will apply to the standard member/non-member rate for organizations that register two or more participants for the same meeting. The first registrant will pay full price, the second participant will receive a 10% discount and each additional registrant will receive a 15% discount. To register multiple participants, you may either register online or download the print and fax registration form.
Member discounts: Discounts for members are applied to all Public Affairs Council meetings.
Non-members: Join the Council today, and save by registering at the member rate and using the $200 new-member coupon you will receive. Contact our membership team for information about joining the Council.
Questions? Contact us at 202.787.5950.[/vc_toggle]