Virtual Workshop Series
14/21/28 October 2020
3pm (Brussels) each day, duration 90 mins.
9am or 10am EDT (Washington, D.C.)
3pm (Brussels) each day, duration 90 mins.
9am or 10am EDT (Washington, D.C.)
More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, email writing, thought leadership and online engagement, which are all integral to shaping public policy. This 3-part online workshop series will cover each of these aspects in detail, using interactive engagement tools and live discussion.
Featured Topic & Speaker
Digital persuasion has become must-have knowledge for public affairs professionals, especially as online advocacy has become the new norm — something that is likely to endure beyond the current crisis. More than just social media for lobbying, digital advocacy is a far broader discipline that includes messaging, email writing, thought leadership and online engagement, which are all integral if you want to shape public policy.
This 3-part online workshop series from our Europe office will cover each of these aspects in detail, using interactive engagement tools and live discussions with participants.
Virtual Training Modules
#1 Digital Messaging for Effective Lobbying
- How to craft great websites, newsletters and Tweets
- 6 ideas to make visual and written content more memorable
- 5 engaging content types
- Examples of great (and poor) content for advocacy
- Content re-purposing
- How to optimize content for humans (and also bots)
- Outsourcing and team management
#2 Persuasive Email Writing for Advocacy
- How to craft a corporate/association/policy newsletter that gets read
- Advocacy emails to EU officials and stakeholders:
- The subject line
- Finding a ‘hook’ to get them interested
- Making it concrete, credible and short
- Formatting and layout for easy processing
- Speaker, event and meeting requests that get a positive response
- A step-by-step template you can use
- Building blocks of an outreach email
- Bad and good examples
- Replying to a challenging message: a 7-step approach
- How to neutralize a controversial exchange
- Turning your correspondent into an ally
- Case study and templates to use
#3 Mastering Virtual Presentations & Live Streaming
- Formats and concepts: video conference, webinar, webcast, blended training, others
- What’s the required level of interactivity (if any)
- Expectation management: signups, turnout, drop-off rates
- Webinar roles: speakers, moderators, technical staff, participants
- Pre-event emails/reminders: what to tell participants
- Slides: do’s and don’t-s (layout, animation, use of video)
- When to use live video feed and when to avoid it
- Audio best practices (VOIP, dial-in, microphone, soundproofing, multiple speakers)
- How to make a webinar interactive (whiteboard, open Q&A, polls, breakout rooms)
- When things go wrong: planning for the unexpected and emergency toolkit
- Recording and reusing/re-purposing the content
A certificate of training is available to participants, upon request.
András Baneth
Managing Director,
European Office
Public Affairs Council
Register
Price per session:
PAC members: $195 (+ VAT if applicable)
Others: $325 (+ VAT if applicable)
Price for all 3 sessions (discounted)
PAC members: $500 (+ VAT if applicable)
Others: $850 (+ VAT if applicable)
Prices also include access to recordings of the sessions, in case you are unable to attend any of them.
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