Agenda
Please note that recordings of most discussions will be available to registrants after the event for a period of 7 days. Sessions will take place in the afternoons for European audiences and in the mornings for U.S. participants. All stated times are CET (Brussels). Speakers will be confirmed soon
DAY 1
Day 1 will be entirely virtual — The virtual login details will be sent to you one week before the event.
14:00 – 14:30 – Keynote intervention: “The role of digital in today’s public affairs strategic toolkit”
Matthias Lüfkens
CEO at Digitips and Founder of
Twiplomacy
14:30 – 14:40 – Coffee break
14:40 – 15:30 – Session 1: Digital advocacy in the EU – Past, Present and Future
Marco Ricorda
Communication Manager
ICMPD
Maria Linkova-Nijs
Communications Director
Cefic
Philip Weiss
Founder and CEO
ZN Consulting
15:30 – 15:40 – Coffee break
15:40 – 16:30 – Session 2: Data-powered public affairs – Transatlantic perspectives
Sue Zoldak
Founder
Zoldak
Chandler Wilson
Founder
bridge_ci
Amy Meli
Senior Director
Public Affairs Council
Siobhan Pitcher
Communications Manager (EU)
Quorum
16:30 – 16:40 – Coffee break
16:40 – 17:30 – Session 3: Digital campaigns in Europe – case studies, tools and best practice
Caroline Moulins
Senior Manager Communications
MedTech Europe
Jakub Szymik
Account Director, Global Campaigns
Red Flag Consulting
Anna Melenchuk
Advocacy Lead at Promote Ukraine,
Co-Founder of the Institute of Innovative Governance
Lukas Gesquiere
Media & Digital Manager
Danone
Filip Lugovic
Cofounder & Managing Director
The Right Street
17:30 End of day 1
DAY 2
Day 2 is a hybrid day — you may attend in-person in Brussels or via livestream
08:45 – 09:00 – Arrival, welcome and coffee
09:00 – 09:45 – Digital campaigning in practice – Setting up a campaign plan from scratch
Nick de Sarno
Director, Digital & Policy Communications
Public Affairs Council
09:45 – 10:00 – Networking break
10:00 – 10:45 – Digital campaigning in practice – Using social media and storytelling to engage with your EU stakeholders
Nuno Bacharel
EU Communications and
Storytelling Expert
10:45 – 11:00 – Networking break
11:00 – 11:45 – Digital campaigning in practice – Measuring your impact
Nick de Sarno
Director, Digital & Policy Communications
Public Affairs Council
11:45 – 12:00 – Networking break
12:00 – 12:45 – Digital campaigning in practice – Bringing it all together
Alessandro Da Rold
Managing Director
@EU40
12:45 – 13:30 – Networking lunch
13:30 – End of conference