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Brussels Study Tour 2024

June 20 -21, 2024  | Brussels, Belgium

The Brussels study tour is designed specifically for international public affairs senior executives who want to gain a better understanding of the EU’s public affairs, advocacy, and lobby environment. This year, the program will have a particular focus on the changes occurring in Brussels as a result of the EU elections of June 2024. Gain the knowledge and network necessary to effectively advocate for your interests within the EU.

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The Brussels study tour comprises visits to EU institutions, informal conversations with senior public officials and advisors, as well as briefing sessions by political experts and public affairs executives with a solid knowledge of the political context, policy environment and interest representation best practice in Brussels.

Who is it for?

Public affairs professionals working in the US, Europe or Asia with interest in the changing political and advocacy landscape in the EU. All sectors and industries are welcome as the program focuses on how-to’s, best practices, networking, and open discussion with professionals on the ground.

Topics include

  • How the EU works in practice
  • The European Parliament elections of June 2024 — Outcomes and future implications
  • Channelling your interests into the EU decision- and policy-making process
  • Lobbying the EU from multiple perspectives:
    • Meeting with senior corporate lobbyists
    • Discussions with trade association directors
    • Understanding EU-focused NGOs
    • Meeting with European Commission, European Parliament and/or other officials/diplomats
  • Media in Brussels: what to consider when engaging with journalists


The study tour will take place immediately following the Brussels Forum, thereby enabling attendees to optimize their visit to Brussels.

Highlights of our 2023 Study Tour

June 19

17:30 – 19:00

Welcome cocktail and networking

Public Affairs Council – Square Ambiorix 7 – 1000 Brussels

June 20

10:00 – 11:00

Welcome to the study tour

Introduction to the European institutional, policy and political framework

Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels

11:00 – 11:15

Coffee break

11:15 – 12:30

Roundtable with Brussels-based practitioners

Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels

12:30 – 13:45

Networking lunch with an EU-based association

Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels

13:45 – 14:00

Transfer to the European Parliament

14:00 – 16:15

Visit to the European Parliament

Location: European Parliament

16:15 – 16:30

Transfer to the Ambiorix Centre

16:30 – 17:45

Working with European capitals and regions

Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussel

17:45 – 19:00

Refreshment break


Meet at the Restaurant Maison du Luxembourg

19:00 – 21.00

Networking Dinner: Working with European media

Location: Restaurant Maison du Luxembourg


End of Day 1

June 21

08:50 – 09:00

Location: European Commission, Charlemagne Building

Optional: Meet at the Ambiorix Center. (We are departing to walk to the European Commission, Charlemagne Building at 8:50)

09:30 – 12:00

Visit to the European Commission

Location: European Commission, Charlemagne Building

12:00 – 12:30

Walk back to Ambiorix Center

12:30 – 14:15

Networking lunch: Working with the New European Parliament

Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussel

15:30 – 15:45

Coffee break

15:45 – 16:45

Challenges and Opportunities for Public Affairs in the EU – Insights from a European PA Leader

Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels

16:45 – 17:30

Bringing it all together – Public Affairs Council

Location: Public Affairs Council – Square Ambiorix 7 – 1000 Brussels



Anne-Sophie Royant
Secretary General
AIJN European Fruit Juice Association
Catherine Van Reeth
Director General
Toy Industries of Europe
Christina Avani
Political advisor for the S&D Group
European Parliament
Claudia Stuckmann-Invernizzi
Global Vice President, Public Affairs & Regulatory Affairs
Claus Müller
Director of the Hanse-Office in Brussels and
Head of the Department for European Affairs
in the Senate Chancellery of Hamburg
Doru Frantescu
CEO & founder
Giles Keane
Acumen Public Affairs
Inês Reis
Public Affairs Manager
Public Affairs Council
James Kanter
Founder and Editor
EU Scream
James Stevens
Managing Partner
Rud Pedersen Public Affairs
João Sousa
Managing Director European Office
Public Affairs Council
Jüri Laas
spokesperson of the President of the
European Parliament
Mark Dober
Managing Partner
Dober Partners
Matthias Will
Director for Research & Innovation
Common Implementation Centre (DG R&I)
European Commission
Thibaut L’Ortye
Director of Public Affairs
AmCham EU

Public Affairs Council
Square Ambiorix 7
1000 Brussels
[email protected]

Thank You to Our Premium Sponsor!



PAC Members: : $1,250 + VAT if applicable
Others: Early bird non-member: $1,650 + VAT if applicable

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Not sure if your organization is a member of the Public Affairs Council? Check here.

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Register Here

As participants in the Study Tour, you are entitled to complimentary access to the Brussels Public Affairs Forum on June 19th. Kindly express your interest by filling out the Forum’s registration form here and specify your participation in the Brussels study tour in the comment section.


Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]