Data is playing an increasingly critical role in shaping effective public affairs strategies, but turning large volumes of information into meaningful insight requires the right combination of tools, methodology and a strategic approach.

This session will explore how public affairs professionals can leverage advanced data analytics to better understand policy trends, anticipate developments, and support more targeted advocacy and engagement.

From issue mapping and stakeholder behavior analysis to performance measurement and impact assessment, we’ll look at how data-driven approaches are changing the way public affairs teams operate in complex political environments. The session will include practical examples, tools, and techniques to help professionals make more informed decisions and communicate value internally and externally.