Virtual Training Seminar
Advanced Data Analytics for Public Affairs
9 July 2025
2:30 pm to 5:30 pm CET
Brussels
Data is playing an increasingly critical role in shaping effective public affairs strategies, but turning large volumes of information into meaningful insight requires the right combination of tools, methodology and a strategic approach.
This session is aimed at public affairs professionals interested in leveraging data analytics tools to better understand policy trends, anticipate developments, and support more targeted advocacy and engagement.
From technical tips to ready-to-use applications, this training seminar will help you make the most of the data you have to achieve tangible results.
From issue mapping and stakeholder behavior analysis to performance measurement and impact assessment, we’ll look at how data-driven approaches are changing the way public affairs teams operate in complex political environments. The session will include practical examples, tools, and techniques to help professionals make more informed decisions and communicate value internally and externally.
CEO & founder
EU Matrix
Associate Vice President, EMEA Research Solutions
Morning Consult
Module 1 – Foundations of data-driven public affairs
14:30–15:30
- Welcome and objectives
- Using data analysis to inform public affairs decisions
- Key data analytics concepts and methods
- Use cases in public affairs research
Break: 15:30–15:40
Module 2 – Case studies and strategic frameworks
15:40–16:40
- Case study: Tesla’s global reputational freefall
- A new framework for brand reputation
- Emotional metrics and stakeholder perception
- From emotions to action: measuring and interpreting data
Break: 16:40–16:50
Module 3 – AI-powered public affairs strategy
16:50–17:30
- How AI is changing public affairs
- Using AI to map influence and detect policy changes early
- From information overload to strategic insight
- Live demonstration of the Eumatrix.eu platform
Register
PAC Members: €295 + VAT if applicable
Others: €495 + VAT if applicable
EU Training Seminar: Advanced Data Analytics for Public Affairs
Questions
Amanda Crafford
Program Assistant, European Office
+32 476.639.503 | [email protected]